Exclusive FNG… FNG has learned that some changes are happening in the senior C-Suite management of Copenhagen-based Retail FX and CFDs Saxo Bank, including the departure of the company’s Chief Marketing Officer (CMO), Emil Valdemar Madsen.
Emil Valdemar Madsen had joined Saxo Bank as CMO from outside the “industry” two years ago, as was also exclusively reported at the time here at FNG, as Saxo Bank began an attempt to go public through a merger with a special purpose buyout company . (SPAC) trading on the Euronext exchange in Amsterdam. The Saxo Bank SPAC merger was eventually withdrawn. And we understand that a new Saxo Bank IPO plan to list directly on the stock market in Europe has now been frozen after the company posted flat revenue and a net loss in the second half of 2023.
Prior to joining Saxo Bank, Emil worked at Danske Bank Danske Bank, where he was Head of Brand Strategy & Creative Execution. He also previously worked at Barclays in London (as Brand Planning Lead, Barclays UK), FCB Inferno, Isobar, Edelman, Vertic and Novo Nordisk A/S.
We understand that Emil has now become Chief Creative Officer (CCO) for global media agency Mindshare, in Denmark.
Replacing Emil Valdemar Madsen in the role of Saxo Bank CMO, at least temporarily, is Hong Kong-based executive Ingrid Safoncik-Berry. Ingrid is Global Head of Strategy and Planning for Saxo from 2022.