Leading online broker CFI has unveiled a new partnership with Seven-Time Formula 1 World Champion Lewis Hamilton as its newest Global Brand Ambassador.
This landmark multi-year agreement marks a pivotal moment for the CFI, aligning the group with one of the most iconic figures in motorsport history. Known for its unwavering pursuit of excellence, innovation and advocacy for diversity and inclusion, Hamilton’s impact goes beyond sports. Its dedication to pushing boundaries, both on and off the track, reflects CFI’s commitment to empowering dealers around the world with cutting-edge technology, inclusive opportunities and relentless support. Hamilton’s drive for success and positive change makes him an ideal representative of CFI’s values and mission.
As global brand ambassador for CFI, Lewis Hamilton’s influence will extend beyond representation. His success and dedication will inspire and engage CFI’s global audience, highlighting the synergy between CFI’s modern commercial solutions and Hamilton’s commitment to excellence both on and off the track. The partnership will also advance both parties’ shared goal of a better, more equal future, with CFI making a donation to Hamilton foundation Mission 44 as part of the deal.
Hisham Mansour, Co-Founder and CEO of CFI, commented:
“Lewis Hamilton is not just a champion in his field, but also a global icon who embodies the values of precision, perseverance and pioneering innovation, as well as a deep commitment to social justice and humanitarian causes. His presence as CFI’s new brand ambassador marks a new and exciting chapter in our journey. With a heritage spanning over 25 years and a reputation for innovation and excellence, our partnership with Lewis is a natural fit, united by a commitment to pushing boundaries and achieving greatness. Lewis being a leading figure in the sport aligns perfectly with CFI being a leader in its field, making this an ideal partnership.”
Lewis Hamilton added:
“I am excited to join CFI as their Global Brand Ambassador. This partnership is aligned with our shared pursuit of excellence and innovation. Just as I strive for top performance in everything I do, I am impressed by CFI’s dedication to providing best-in-class tools and conditions for its clients. Together, we aim to inspire and make a positive impact, and I look forward to empowering their global community.”
Beyond his achievements on the track, Lewis Hamilton is known for his commitment to creating a fairer and more inclusive future for young people around the world through his foundation, Mission 44. The organization invests in solutions that empower young people overcome social injustice and succeed, using Hamilton’s personal experiences to create positive impact. In line with these values, CFI reinforces its commitment to strengthening participation in social responsibility initiatives and promoting community involvement.
The partnership with Lewis Hamilton and commitment to Mission 44 reinforces CFI’s commitment to excellence and innovation in trading. As the brand’s new global ambassador, Hamilton embodies the belief that success requires pushing boundaries and stepping out of comfort zones. His achievements in life and career are perfectly aligned with CFI’s mission to provide traders around the world with unparalleled access to the global financial markets, along with the tools and support they need to excel.
About CFI
CFI Financial Group is MENA’s leading online broker with over 25 years of experience, with the highest number of regulated entities and regional offices, including key locations such as London, Dubai, Larnaca, Beirut, Amman and Cairo . Specializing in online trading services for stocks, currencies and commodities, CFI offers highly competitive trading conditions, including zero pip margins and no commissions. The company is a pioneer in AI-powered trading tools and applications. The team supports elite sports through partnerships with organizations such as AC Milan and FIBA WASL. It proudly names Seven-Time Formula One™ World Champion Sir Lewis Hamilton as its Global Brand Ambassador, reflecting a shared commitment to excellence and innovation. The group actively participates in various Corporate Social Responsibility (CSR) initiatives in the communities where it operates.
About Lewis Hamilton
Sir Lewis Hamilton MBE is a Seven-time Formula One™ World Champion racing for the Mercedes-AMG PETRONAS F1 Team. He is considered the most successful driver in the history of the sport, having broken the race wins record with 103 wins to his name. Lewis continues to defy barriers in and out of Formula 1 as the first and only working-class black driver. He launched his research project The Hamilton Commission in 2020, to identify barriers and opportunities for diversity, and a year later, launched his foundation, Mission 44, to build a fairer, more inclusive future in which every young person can thrive. In addition to his significant philanthropic commitments, Lewis constantly challenges himself to grow and reach his potential in new ways. His natural creativity has drawn him into the worlds of film, music, business and fashion. In every endeavor, Lewis has proven himself to be a dedicated leader and dedicated partner in a variety of organizations. It is committed to supporting Black ownership and representation in all industries, embodying the essence of innovation and leadership.
About mission 44
Launched by Seven-Time Formula One™ World Champion Sir Lewis Hamilton in 2021, Mission 44 is a charity working to build a fairer and more inclusive future for young people around the world. The charity invests in solutions that empower young people to overcome social injustice and succeed. It places particular emphasis on developing an inclusive education system, creating employment opportunities in STEM and motorsport, and empowering young people to shape the world they live in.