Standard Chartered today announced the appointment of Yusuf Demiral data as Global Head, Wealth & Retail Banking (WRB), Analytics & AI.
In this recently created role, the Yusuf will drive the bank’s WRB data, Analytics & AI strategy during end -to -end customer travel and work closely with marketing teams, digital sales and customer experience to deliver its overall Chief Client office strategy.
Yusuf brings with him over 25 years of banking experience and has been more recently the head of data analysis and the management of customer relationships (CRM) for wealth and personal banking at HSBC.
Participation in the bank on July 7, 2025, Yusuf will be based in Hong Kong, citing Samir Subberwal, Global Head, wealth solutions, deposits and mortgages and the head of customers.
Commenting on the appointment, Samir Subberwal said:
“I am glad that I welcome Yusuf to Standard Chartered. As we continue to provide innovative, digital first personalized experiences for our customers, Yusuf will play a critical role in enhancing the use of data, analyzes and abilities of AI to enhance the customer’s journey.