Exclusive FNG… FNG has learned that a new tech startup catering to the Retail FX and CFDs brokerage industry has launched in Cyprus, called Finyard. And the company has begun to staff, including the addition of a number of well-known and experienced senior executives, from a number of the largest brokerage groups based in Cyprus.
Joining Finyard as Chief Marketing Officer (CMO) is Rachel Demosthenous (pictured above). Rachel spent the last five years as CMO of Retail FX broker XM and sister brand Trading.com. She previously worked as CMO for London Capital Group and as Marketing Director at easyMarkets.
Finyard also recently added Sergey Yarovoy as Chief Commercial Officer (CCO). Sergey joins Finyard from Exness where he was Head of Affiliate for Exness’s highly successful affiliate program for the past five years, helping Exness become the largest online broker in the world. Before joining Exness, Sergey worked at Alpari.
Finyard has also hired Mario Masoud as head of product. Mario joins Finyard after working for the past six years at FxPro, most recently as Head of Product.
Finyard is preparing to launch a suite of products for Retail FX and CFD brokers, including a proprietary SaaS-based copy trading platform, trading apps for iOS and Android mobile devices and a trading platform solution that includes TradingView integration. The company also designs various back office systems such as CRM, sales management, tracking and automation and e-signature applications.
Finyard CEO Dmitrij Pruglo said about the launch of Finyard in Cyprus:
“For Finyard and our people, this launch represents the culmination of years of hard work and the next step in realizing our vision of empowering users in the FinTech space, through simple and innovative applications powered by the latest cutting-edge technology . Over the past decade or so, Cyprus has developed into a powerful economic and technology hub, attracting some of the best talent from around the world, making the decision to launch Finyard here a no-brainer and an important part of our future growth strategy.”
Finyard was founded earlier this year by CEO Dmitrij Pruglo and CGO Tim Voronin, who ran technology solutions provider Covesting together for the past seven years. Dmitry and Tim previously worked together at Saxo Bank.