Mena’s leading internet -based trade provider announced its official collaboration with the Egyptian Basketball Federation (EBF), signaling a significant milestone in the company’s regional sponsorship strategy. Cooperation reinforces CFI’s commitment to support local sports, while leading to a significant involvement of the community through national pride and athletic excellence.
The position of the CFI partnership as an active contributor to the sporting landscape of Egypt, reflecting a common vision of basketball development at all levels, from youth to national representation.
As an official commercial associate of the Egyptian Basketball Federation (EBF), the standout element of this partnership is that the CFI logo will appear in the shorts of all CFI players, coaches and medical staff, in all groups of men, women and young people, either compete with the Egyptian.
In addition, the brand will be clearly included during all organized EBF races, with the ground advertising and wall strategically positioned to maximize public range. The identity of the CFI will be integrated into digital screens, banners and sets throughout the tournament calendar, ensuring a strong and consistent presence. The partnership also extends to digital platforms, with CFI appearing as an official sponsor on the federation’s social media channels and making live broadcasts, including high profile tournaments, such as the Associated League Championship, the Egypt Cup, the Super League and the Super League and the Super League.
The collaboration also includes initiatives designed to deepen the fans involvement and to highlight the CFI connection with the community, such as exclusive experiences with the Egyptian national team and access to important games.
This partnership is based on the growing portfolio of CFI regional sponsorships and reflects its broader mission to align the causes and institutions that inspire excellence, ambition and progress.
Ziad Melhem, CEO of CFI Financial Group, said,
“We are excited to work with the Egyptian Basketball Federation (EBF) in a way that reflects our commitment to empower individuals, cultivate ambition and enhance community ties.
“Egypt is a central market for us, rich in capabilities and talent. Through this partnership, we aim to support the country’s living athletic scene, while confirming our dedication to the Egyptians with immediate, reliable access to local commercial.
Amr Moselhy, president of EBF, said,
“We are proud to welcome the CFI as an official associate of the Egyptian basketball federation. Their support will help us to lift the profile of Egyptian basketball, both in the local and international scene, opening new doors to the involvement.
As CFI continues to expand its imprint across the region, corporate relations such as this reflect its vision that it is more than just a financial service provider. By aligning with national sports and community initiatives, CFI reinforces its commitment to progress, unity and empowerment of people to take their financial future, all while celebrating local pride and ambition.
For the cfi
The CFI Financial Group, founded in 1998, is Mena’s leading trade broker with over 25 years of experience. Operating from basic locations such as London, Abu Dhabi, Dubai, Cape Town, Baku, Beirut, Amman and Cairo, CFI provides uninterrupted access to both world and local markets. Offering a variety of trading options between shares, coins, goods and others, the CFI offers higher conditions, including zero -pacifier, supply and extremely rapid execution fees.
The company is a leader in AI -based tools, offering intuitive and advanced solutions for traders of all levels of experience. The CFI enhances economic education through multilingual educational content and inspires excellence through collaborations with global images such as AC Milan, FIBA WASL and the Mi Cape Town Cricket team, as well as the Department of Culture and Tourism – Abu Dhabi. With Formula One Formula One Sir Lewis Hamilton as ambassador of the world brand, CFI reflects a common commitment to innovation and success, while supporting cultural and community initiatives worldwide.