CFI Financial Group, a world leader in online negotiation, announced the appointment of Omar Khaled as a Chief Marketing Officer (CMO), enhancing the group’s commitment to lead the brand’s excellence, global growth and stronger customer commitment.
Omar Khaled joined the CFI in 2024 and previously served as World CFI Marketing Manager, where he played a central role in shaping and executing the company’s international marketing strategy. With more than 15 years of experience in fields of Fintech, Trading and Digital-First, it brings an approach based on data and innovation in brand building and customer development.
As a CMO, Khaled will lead the functioning of CFI world marketing, overseeing the strategies of brand, digital, performance and customer communications strategies, as CFI continues to accelerate its international development.
Ziad Melhem, CEO of CFI Financial Group, commented,
“Omar has helped to raise marketing potential and expand our presence to key areas, leadership, creativity and deep understanding of the commercial and investment space make it ideal for leading global marketing efforts as we continue to scale.
Omar Khaled, CFI CMO of CFI Group, added,
“It is an honor to take on this role and continue a journey that is already incredibly rewarding, I am proud of what we have built so far and excited to drive world marketing efforts as we promote the boundaries, raise our brand more and more.
At the same time, Leen Daoud, formerly head of marketing – Mena, will take on the role of world marketing leader. It will expand its leadership beyond the area to support the group’s efforts in all markets. Leen has basically contributed to the success of the CFI brand in Mena and will continue to play a decisive role in the direction of Omar.
These leadership changes mark another step in strengthening CFI’s world marketing engine, placing the team to stay in front of a rapidly evolving economic landscape.
For the cfi
The CFI Financial Group, founded in 1998, is Mena’s leading trade broker with over 25 years of experience. Operating from basic locations such as London, Abu Dhabi, Dubai, Cape Town, Baku, Beirut, Amman and Cairo, CFI provides uninterrupted access to both world and local markets. Offering a variety of trading options between shares, coins, goods and others, CFI offers higher conditions, including zero -tables, supply fees and extremely rapid execution.
The company is a leader in AI -based tools, offering intuitive and advanced solutions for traders of all levels of experience. The CFI enhances economic education through multilingual educational content and inspires excellence through collaborations with global images such as AC Milan, FIBA WASL and the Mi Cape Town Cricket team, as well as the Department of Culture and Tourism – Abu Dhabi. With Formula One Formula One Sir Lewis Hamilton as ambassador of the world brand, CFI reflects a common commitment to innovation and success, while supporting cultural and community initiatives worldwide.