Doo Prime, Offshore Retail FX and Doo Group’s Brokerage ARM CFDS ARM, announced a redesign in “D Prime”.
Mauritius and Vanuatu Homiled Broker, whose website remains dooprime.com, said that rebrand is to redefine the way it is linked to customers, partners and the wider community of FINTECH.
D prime rebrand
D Prime said the reset marks a strategic move to:
- Stay relative to a digital highway and constantly evolving
- Stand out in a full and competitive Fintech market
- Enhance our global presence while honoring our heritage
- Improve client experience at each point of contact
- Enhance our core values of transparency, clarity and innovation
Redesigned
The company said that at the heart of its new identity is the redesigned logo. What may seem simple at first glance has a deeper meaning:
- “D” represents our heritage – the power and consistency we have built over time.
- The reverse introductory that forms a “P” is where the real symbolism is located. Scripture, quotation marks mean one’s exact words: truth, authenticity and transparency. This is exactly what we wanted to convey: a commitment to remain truly in what we say and promise.
D Prime added that this small but powerful design element integrates his faith in clarity, honesty and consistency. It’s a statement, not just a symbol.
Visual identity – yellow yellow
One of the most impressive changes to the visual identity of D Prime is the introduction of yellow yellow. This vibrant shadow does not only stand out visually. It symbolizes the company’s commitment to clarity and significant communication. Just like a highlighter draws attention to what is most important, the brand’s new color reflects the company’s promise to bring basic messages to the forefront, engaging more openly and working with nothing to hide.
The use of yellow high level:
- Draws attention to basic information
- Symbolizes clarity and visibility
- Adds a fresh, modern energy to our palette
- Reflects our bold, transparent values
It is a color that breaks through the noise. Just as we aim to do in the industry.
Refurbished website
Along with visual renewal, D Prime launched a fully refreshed D Prime website, designed by the ground to enhance the usability, performance and overall experience of customers.
Some of the key features include:
- Customized 3D animations to dynamically explain products and services
- Live pricing widgets for real -time market updates
- Interactive tables and calculators to support decision making
- Local PSP options, allowing customers to choose payment methods specifically for their area
- Multiple platform integration and UI detection for smooth global access
Behind the scenes, the company also made a major change: migration from the previous CMS to Statamic, a modern, flexible content management system that allows for better performance, faster updates and improved security.
What will follow for D Prime
The company added that Rebrand is just the beginning. As he moves forward, D Prime focuses on:
- Expansion to new markets with a stronger, more unified identity
- Investing in AI and automation to rationalize customer experiences
- Starting sustainable investment solutions for alignment with future strategies focused on future strategies
- Innovating to all platforms to offer even greater value to our customers and partners
About D Prime
D Prime is a Doo Group Unit and operates from various locations in the area of the Far East and Mena as an offshore FX/CFDS retail broker (residence in Mauritius and Vanuatu), which aims mainly at Chinese and APAC traders. The Doo Group also has several licensed subsidiaries, including the entity licensed by the FCA in the United Kingdom called Doo Clearing Limited and Cysec licensed by DOO Financial Cyprus Limited covering the EU. The DOO Group is controlled by the Chinese National Junjie Chen.