Squash Media & Marketing (SMM), a commercial entity owned and operated by the Squash Vocational Association (PSA), has announced that it has signed a multi -year collaboration with Finseta Plc (Lon: Fin), which will see payments and economic technology based on the United Kingdom.
The partnership will see Finseta’s international payments (formerly known as Cornstone FS) for the Squash PSA tour after a time when it saw a record of over $ 12.5 million in total compensation of players paid to players during the 2024-25 season.
As part of the partnership, Finseta will also be named on the spot in two of the most recognized events on the Squash PSA tour, the classic London presented by Bassim Haidar at the Alexandra Palace between September 2-7, 2025 and The British Open at Birmingham Repham.
Head of PSA Commercial Partnerships, Ian Davis, said,
“We are pleased to welcome Finseta as an official foreign exchange collaborator on the Squash PSA tour. With the compensation of players in a high season of all time last season and a growing base of players around the world, management of international payments is extremely important for us.
“Finseta’s expertise will not only support our athletes around the world, but will also boost two of the events of our flagship-the London Classic and the British Open-through their presence in the area.”
Finseta CEO James Hickman said:
“We are excited to work with the Squash Professional Association (PSA) as an official foreign exchange partner. This collaboration allows us to support the development of international squash by providing seamless and effective payment solutions for players worldwide.
“We look forward to bringing our experience to some of the most recognized events in the sport and helping PSA continue to increase its global presence.”
About Finseta PLC
Finseta is a foreign exchange and payment company that offers multiple currency bills and payment solutions to businesses and individuals. Based in the city of London, Finseta combines a privately owned technological platform with a high level of personalized services to support customers with payments in more than 165 countries in 150 coins. With a history of over 15 years, Finseta has the know -how, experience and expansion of the global network of partners to be able to perform complex cross -border payments. It is fully adjustable, through its entirely owned subsidiaries, from the principle of financial behavior as an electronic institution of money. From the Canada Financial Transaction and reports Center as a money business. and from the Dubai Financial Services Authority with a 3D -class license.