London-based Investa has announced that the implementation of zero-state transactions is now available to investors, after an active soft launch, where more than 1,400 transactions have been facilitated-saying what they believe is an investment product that is not used by traders and the most sophisticated investors.

The application, available on iOS, has been manufactured by a group of former Citi options and Freetrade co -founder Ian Fuller. Created to address the access gap to UK investor options. The app will also start on Android in the coming months.

An option is a contract between two parties that gives the buyer the right, but not the obligation, to buy or sell an asset at a specified value by or before a specified date. In return for this right, the buyer pays an premium.

There are two main types of options mentioned, marketable:

  • Call selection: Gives the buyer the right (but not the obligation) to buy an asset at a specified value of or before a specified date.
  • Location: Gives the buyer the right (but not the obligation) to sell an asset at a specified value or before a specified date.

According to Investa, under 2% of UK retail investors have negotiated a choice, compared to almost 20% in the US, believe that Investa Gap is driven by high costs, complex platforms and limited access.

Facing these challenges, the Investa application offers a simplified experience designed around education, clarity, accessibility and transparency. Timely feedback from soft launch has been incorporated into the final features and interface of the application.

The basic functions of the application include:

  • Zero supply (other fees apply)
  • Access to over 200 stocks and ETFs with over 100,000 of trade agreements
  • No margin, only cash bills
  • Pure terminology without terminology
  • Intuitively Designed options that strip off complexity

During soft launch, Investa said that favorite transactions included NVIDIA (NVDA), Tesla (TSLA), Apple (AAPL) and NIKE (NKE), with only Nvidia representing over 20% of the options.

Alec Beasley, co -founder and chief executive of Investa, commented:

“Our goal is to make the purchase of options more affordable to understand UK investors as we believe it offers enormous unused opportunities. There is no lack of interest in transactions, but rather lack of access.

“The feedback from our soft launch was invaluable and directly affected the features and interface that is alive today. We also allow investors to come with us on our trip through the second round of Crowdcube, as we firmly believe in the ownership of the community.

“The negotiation of options has traditionally been an exclusive market and we want to change this not only through the product but also through the way the company funding.” Crowdfunding allows first adopted shareholders and grow with us. “

Marios Syrimis, investor investor and user, added:

“I had tried the choices that are negotiating on other platforms, but it was difficult to settle and their hidden pay were frustrating.

The public launch of the application coincides with the second campaign to raise Investa’s funds at Crowdcube, following the round of INVESTA 2024 that attracted only a shy 500 investors-the most participant in the United Kingdom Fintech Raise on Crowdcube that year. In the second increase in Crowdcube, Investa said it was a mission to target at least £ 1 million, which will be used to grow and launch an Android application, reduce marketing work, expand product features and develop customer base after public launch.

About Investa

Investa was founded by former Citi Options brokers on a mission to remove obstacles to the market and create a platform that puts investors first. The Integal to the Build was Ian Fuller, co -founder and former CTO of Freetrade, who brings a proven history to the creation of intuitive, accessible and focused on economic technology.