AI data-driven trading tools provider Acuity Trading and CRM/Affiliates solutions specialist FXBackOffice have announced a new partnership. The partnership is to merge Acuity Trading’s advanced analytical tools with FXBackOffice’s support solutions to enhance the user experience and provide additional support to the business operations of brokers using the FXBackOffice system.
FXBackOffice, which provides CRM, client area and back office solutions, currently serves more than 200 brokers and has over 350 external integrations. The company offers a multi-level IB and affiliate area, customization and a scalable solution where multiple brands can be managed under one umbrella.
The parties said this strategic alliance will improve the way brokers of all sizes access, analyze and leverage key financial news and information.
Acuity tools now allow FXBackOffice brokers to stay at the forefront with features that seamlessly integrate with MT4/5 trading platforms:
● IQ analysis, delivered by Signal Centre, a company regulated by the FCA. An advanced plugin that combines human expertise and analysis with powerful AI-based technology to gather, analyze and present a deep analysis with the latest market intelligence.
● Economic Calendar. Acuity’s AI-powered Economic Calendar provides distinct market insights and superior filtering in a user-friendly calendar format, displaying economic events from over 100 countries to transform volatility from global economic events into trading opportunities.
● AssetIQ. Leverage the synergy of disparate data sets to provide a unified, global perspective on individual assets. Advanced algorithms evaluate news sentiment, market sentiment and historical data, alerting brokers to emerging trends and potential prospects.
● NewsIQ. Acuity’s NewsIQ tool analyzes news stories about the most popular assets to help broker-dealers uncover unique insights and trading opportunities driven by media coverage.
Using Acuity’s sophisticated NLP technology, FXBackOffice can equip brokers with even greater clarity in decision-making and improved results.
Dmitriy Petrenko, CEO of FXBackOffice said:
“Combining Acuity’s tools like Signal Centre, AssetIQ, NewsIQ and dynamic emails, with the capabilities of crm systems and delivery methods through our customer and partner areas – there’s no faster or better way to reach the end customer for a broker. Combine the above with BISET compliance, built-in live chat, KYC, VOIP, PSP solutions and 7 different platform integrations – our brokers get a full suite of cutting-edge trading tools and unrivaled technology. We are pleased to add another important and useful tool to our offering for brokers.”
Andrew Lane, CEO of Acuity Trading added:
“Our partnership with FXBackOffice is a strategic alignment of vision and expertise. Our suite of tools, when integrated into the FXBackOffice platform, will enable brokers to drive user engagement, acquisition and retention metrics more effectively than ever before. We are excited about this synergy and the value it will bring to our mutual customers.”
Drawing on over a decade of industry experience, the FXBackOffice core team is constantly aiming to revolutionize the day-to-day operations of forex brokerages.
“We pride ourselves on understanding exactly what a broker needs,” added Petrenko. “Our joint effort with Acuity is a testament to our commitment to deliver innovation and value.”
Lane echoed this sentiment, stating,
“Acuity Trading has always been about harnessing the power of data for actionable insights. Working with a forward-thinking company like FXBackOffice aligns with our mission to provide our clients with the best tools for success.”
The partnership is primarily aimed at serving FXBackOffice’s existing customer base and new brokers, focusing on regions such as Cyprus, LATAM, SE Asia and Europe.
About Acuity Trading
Acuity Trading revolutionized the online trading experience for millions of investors by introducing visual news and sentiment tools in 2013. Today, Acuity continues to lead the fintech market by producing alternative alpha data and highly engaging trading tools using the latest research and AI technology. Acuity’s team of academics, scientists, news and market professionals is dedicated to delivering highly effective data products that bring value to investors of all levels and experience. Flexible delivery options include API, MT4/5, plug and play widgets and third-party automation services.