London-based trader information website provider ADVFN plc (LON:AFN) has provided an update on the current development of the ADVFN investor platform. The Company said it has made a number of enhancements to the platform in line with ADVFN’s strategic goal of positioning the Company as a leading technology company in the financial space.

These enhancements include the launch of ADVFN AI Intelligence, which is designed to empower ADVFN users with a reliable, easy-to-use AI tool that enhances the decision-making process by offering real-time intelligent answers to a wide range of financial questions.

Recent progress in renewing the ADVFN offering, including the redesign and optimization of the mobile site, is phased in as follows:

  • Phase 1 is complete: The first phase of Platform updates, which includes most of the core tools and pages offered by ADVFN and ADVFN AI Intelligence, are now live at www.advfn.com.
  • Phase 2 has begun: We’ve started rolling out these improvements to additional countries, with completion expected in the fall. and
  • Long Tail Redesign: Upon completion of Phase 2, we will proceed with a comprehensive update of the remaining parts of the platform.

ADVFN said it has also successfully integrated advanced analytics into its operations, significantly enhancing its data-driven decision-making capabilities. Optimization and monetization efforts are ongoing, with the primary objective of increasing the Company’s subscriber base.

The company’s new mobile app is currently in the testing phase and is scheduled to be released by the end of the third quarter of this year. ADVFN expects to begin the onboarding process for existing users soon.

The Board said it looks forward to providing further updates on the platform’s developments and transactions as the year progresses.

About ADVFN

ADVFN (at advfn.com) is a global stock, equity and crypto information website that provides market-leading financial tools and data to retail investors around the world. Offering real-time share prices, news, charts, portfolio management, watchlists, financials, global stock market data, Level 2 and the UK’s most active financial bulletin board (along with many other features), the site is the destination of choice for day traders and retail investors.

Founded in the last quarter of 1999, ADVFN (LSE:AFN) was listed on the AIM market of the London Stock Exchange in March 2000. The site currently has approximately 36 million users worldwide and one billion page views annually. Originally a UK-based location, the company currently operates in the US, UK, Brazil, Japan and Dubai.

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