Leading retail FX and CFDs broker ATFX has announced a significant enhancement to its global trading infrastructure, with the integration of PriceOn by TraderTools. ATFX said it is set to revolutionize the way the firm manages trade flows from current institutional and retail clients, ultimately improving pricing and execution experiences while attracting new clients with data and risk metrics with confident, unique pricing .
Improving the customer experience
PriceOn will empower ATFX to manage trade flows more effectively and efficiently, ensuring clients benefit from superior execution and competitive pricing. The advanced technology that powers PriceOn, which leverages artificial intelligence and sophisticated algorithms, is designed to seamlessly handle complex customer flows. This capability will allow institutional client flows to match a wide range of retail client flows, (and vice versa) even those with challenging characteristics, without compromising execution performance.
Advanced technology and customer-centric approach
PriceOn’s AI-based algorithms represent the cutting edge of trading technology, delivering accurate and strategic execution that maximizes profitability for clients. Unlike traditional models, this partnership focuses on delivering improved returns for ATFX’s global clients.
Creating an integrated trading ecosystem
By integrating PriceOn, ATFX bridges the gap between retail and institutional trading environments, fostering a cohesive ecosystem that supports diverse global trading needs. This strategic move aligns with ATFX’s broader work to create an integrated trading environment where different types of clients can interact seamlessly.
Customer-centric Vision
As President of ATFX, Joe Li expressed his excitement about TraderTools’ integration of PriceOn to enhance ATFX pricing. stated,
“This strategic partnership will revolutionize our pricing capabilities and provide our customers with more competitive and accurate pricing. We are committed to continuously adapting and improving our services to meet the ever-evolving needs of our customers.”
The integration of PriceOn into the ATFX platform is the latest milestone underscoring the company’s commitment to innovation and excellence in trading solutions. The acquisition of regulatory licenses in South Africa and Australia, the recruitment of key senior industry executives and now the integration of PriceOn confirm ATFX’s position as an industry leader.
This strategic improvement will not only improve pricing, but also provide customers with a more efficient and profitable trading experience.
About ATFX
ATFX is a leading global fintech broker with a local presence in 23 locations and licenses from regulators including UK FCA, Cyprus CySEC, UAE SCA, Australia ASIC and South Africa FSCA. With a strong commitment to customer satisfaction, innovative technology and strict regulatory compliance, ATFX provides exceptional trading experiences to clients worldwide.