After announcing its sponsorship with Brazilian Serie A side Esporte Clube Bahia in 2023, retail Forex and CFD broker Axi has announced an extension of their partnership for the 2024 season.
Founded in 1931, Bahia plays in the Campeonato Brasileiro Série A, Brazil’s top league. The club has won the Brasileirão title twice and its state title a total of 50 times. Last year, it was announced that City Football Group became the majority shareholder of Bahia SAF owning 90% of the club’s shares.
Hannah Hill, Head of Brand and Sponsorship at Axi, commented:
“We are very excited about this renewal which has been in the works for some time. When we started this new partnership in 2023, we had no idea how receptive the Bahia fans would be. As we move into a new season, our commitment to bringing the worlds of commerce and football closer together remains unchanged. Helping our merchants and customers unlock their trading advantage is fundamental to us and through our partnership with Bahia, we hope to continue to raise awareness in the LATAM region while continuing to deliver unforgettable football moments to merchants and our partners.”
In addition to Esporte Clube Bahia, Axi is the Official Online Marketing Partner of Premier League champions and Treble winners Manchester City FC from 2020 and the Official LATAM Online Marketing Partner of LaLiga club Girona FC. At the start of the 2023/24 season, the broker also welcomed England International John Stones as the company’s Brand Ambassador.