Dubai -based B2Broker B2Broker Liquidity Provision has announced that the company has hired Moustapha Abdel Sater as a new head of the CCO (CCO). Moustapha brings over 14 years of international experience throughout the ESP, Levant and Europe with deep experience in sales, marketing and business transformation into leading companies such as Salesforce, LinkedIn, Zoom and Oracle.
Moustapha joins the B2Broker after the last three years in Salesforce, where he played a central role in providing CRM, CPQ and AI solutions to businesses throughout the Middle East, consistently transcending goals and overseeing basic digital transformation initiatives. The company said its previous roles further emphasize its professionalism in utilizing technology to support talent acquisition, marketing effectiveness and cloud adoption in various industries.
Moustapha Abdel Sater said,
“Throughout my career, I was passionate about building long -term relationships with customers and exploiting cutting -edge technology to solve complex business challenges.
Arthur Azizov, CEO of B2Broker, said,
“We are excited to welcome Moustapha to the leadership team.
Moustapha holds a degree in business from the American University of Lebanese, with a double emphasis on management intelligence and banking and funding. Fluent in Arabic, English and French, it also brings a multicultural approach to the success of customers.