Institutional broker and multi-asset liquidity provider B2PRIME has announced that it is launching B2PRIME Retail, a new standalone business line that brings the Group’s institutional technology and execution to eligible retail clients.
The goal is to provide professional-grade execution, transparent pricing and a high-quality customer experience to a wider audience.
B2PRIME Retail
B2PRIME Retail will operate as a ring-fenced division with independent management, systems and governance, including strict information barriers between retail and institutional activities. It is a new business line with its own team and workflows – created to give private clients focused attention while maintaining the integrity of the Group’s institutional functions.
Many liquidity providers have already moved into retail. B2PRIME said its difference brings institutional-level depth, quality of execution and transparency to retail without blurring the lines. The retail stack also serves as a live showcase for brokers and partners who want to see the full potential of a franchise facility in a retail environment.
Regulations and Permits
The services are provided by the relevant entity of B2PRIME Group under the structure of multiple licenses including CySEC (Cyprus), DFSA (Dubai), FSCA (South Africa), FSC (Mauritius) and FSA (Seychelles). In addition, the Group has secured a DARE license in the Bahamas to support its Crypto Spot and Perpetual Futures operations where permitted. Incorporation coverage covers a broad list of jurisdictions through the appropriate entity.
Both CySEC and DFSA entities serve exclusively professional clients. B2PRIME retail customers will be integrated through the Group’s offshore entities.
Accounts and Platforms
B2PRIME Retail will offer two distinct account types:
- Raw Spread — instant institutional spreads + fixed commission
- Standard — tight spreads, zero commission
In terms of trading platforms, B2PRIME Retail will offer merchants:
- B2TRADER (multi-asset, TradingView integration for advanced charting and dynamic leverage by financial instrument and subject to jurisdictional restrictions)
- cTrader (dynamic leverage up to 1:500, strictly subject to customer classification, regulatory jurisdiction and applicable leverage limits per entity)
Instruments and features
B2PRIME Retail’s roadmap includes adding instruments: Equities, then ETFs, mutual funds, listed futures, as well as more cryptocurrencies and NDFs, towards a complete multi-asset space.
Features will include Copy Trading and a next-generation IB program – leaderboards, tiered discounts, partner wallets, instant payments – to be released alongside new media.
For B2PRIME’s institutional partners, the company said there will be no change in institutional services, mandates or priorities. The gated retail unit will operate with separate teams and decision making.
Eugenia Mykuliak, CEO & Founder of B2PRIME Group said,
“Retailers deserve the same access to trust and transparency comparable to professional standards, within the framework of applicable regulatory protections.
“With B2PRIME Retail, we are opening this experience to a wider audience while maintaining a clear separation from our institutional business.”
Alex Tsepaev, Chief Strategy Officer, B2PRIME Group added,
“We’re raising the standard, not just entering a segment. Our retail business operates on the same institutional backbone. It provides merchants with professional-grade tools and gives the market a clean, transparent model that we hope more providers will follow.”
B2PRIME is managed from Dubai, led by CEO and Founder Eugenia Mykuliak.