Today in Frankfurt, BBVA officially launched its new digital bank in Germany.
It combines cutting-edge technology, through one of the world’s top economic applications with an urgent value proposal: a check that controls the account that pays 3 % for the first 12 months and a debit card with a 3 % at the same time in purchases-monthly and completely free of charge.
“We are bringing something new to Germany, a bank experience that combines the simplicity and ease of an account without pay, characteristic of digital actors, with the full range of products, reliability and confidence of a World Bank,” said CEO Onur of the BBVA.
The launch of the BBVA in Germany, where BBVA had previously operated through Corporate & Investment Banking (CIB), marks the opening of the second fully digital bank in Europe, after successful growth in Italy in late 2021.
In this market, the BBVA has already gained the confidence of more than 700,000 customers in just over three years and expects to reach a million customers by the end of 2026. As a largest economy in Europe with a very digital population, Germany is the next natural step for digital expansion.
“We are sure of the model we bring to Germany because we have seen it succeed before, we believe that German customers are ready for a new alternative that is mobile, transparent and supported by the power and reputation of a world bank such as the BBVA,” Genç added.
Currently, 66% of BBVA new customers participate in the bank through digital channels. The team has over 59.3 million mobile customers and 79% of its sales are on digital channels.