Vienna, based in Austria, Austria -based Bitpanda, announced that it has become the main sponsor of the Swiss Football Club FC Basel, signing a three -year deal with the 20 -time Swiss Super League champions.
Bitpanda will make its debut on the front of the first player’s first player shirts and will appear visibly at St. Jakob-Park Stadium from the time of 2025/26 onwards.
This is the first time that Bitpanda will be presented as the main sponsor in a football jersey and marks a milestone in the company’s athletic partnerships.
In addition to the presence of the front shirt and the visibility of St. Jakob-Park, Bitpanda and FC Basel will be involved in creating creative forms of content and digital fan experiences. The Bitpanda community will have the opportunity to enjoy special experiences such as ticket gifts and meet-and-greeets with players throughout the season.
Bitpanda CEO, Eric Demuth, said,
“As a passionate athletic fan, I know how many heart, identity and dedication go to a club like the FC Basel. For me, it’s always something special to work with people and institutions that honor their roots, live true values and have built a strong community.”
The chairman of the FC Basel Board of Directors said, David Degen said,
“We are proud and pleased to welcome Bitpanda as our new main sponsor to the FCB family, and the two companies represent a spirit of innovation and the ambition to break the new territory with Bitpanda, we win a strong, international partner that is not only our heart.