Broadridge Financial Solutions, Inc. (NYSE:BR) has made a strategic enhancement to its Wealth Aggregation and Insights platform that will help financial advisors develop greater portfolio personalization aligned with their clients’ core values.
Broadridge has integrated YourStake’s proprietary Values Questionnaire and aggregated values-based data analytics into its advisor platform. This information will allow advisors to recommend an investment approach that avoids or increases exposure to specific companies, industries or business practices based on their clients’ inherent beliefs.
Delivering value-based investing enables financial advisors to differentiate and upgrade their services beyond the usual risk and return dialogues and provide hyper-personalised, intuitive and holistic guidance to their clients.
“Broadridge recognizes the importance of hyper-personalization that investors expect when seeking financial advice and how artificial intelligence and data-driven insights enable advisors to differentiate themselves and create new revenue opportunities,” said Paul Camuto, Vice President, Product Head of Wealth of Data Aggregation at Broadridge. “With this strategic enhancement of the Wealth Aggregation and Insights platform, we are advancing our mission to modernize wealth management and leverage next-generation technology to drive value for financial advisors and investors by enabling meaningful interactions with clients and effective capture decision making through data and behavioral science.”
“At YourStake, our mission is to make value-based investing personalized, explainable and transparent,” said Gabe Rissman, Co-Founder and President of YourStake. “We are excited to partner with Broadridge’s market-leading wealth solution to provide advisors with powerful tools that drive growth, cultivate meaningful client relationships and fuel advisor productivity.”
Broadridge Wealth Aggregation and Insights is part of Broadridge Wealth’s suite of innovative, ready-to-market component solutions designed to deliver modern, digital wealth management. Firms use Broadridge to personalize the investor experience, increase advisor revenue and productivity, digitize business operations, and deliver cost efficiencies.