Global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR) today announced the appointment of Chad Alderson as General Manager, Global Technology & Operations (GTO), Canada.
Alderson succeeds Karin Yorfido, who was recently appointed President of Broadridge Canada to further expand Broadridge’s Canadian footprint and lead the Investor Communication Solutions (ICS) and GTO businesses in the region.
“We are excited to welcome Chad to lead our Broadridge GTO Canada division, where he will help clients simplify and optimize their global trading technology and operations and modernize their wealth management and capital market offerings,” said Yorfido. “With decades of experience in financial services across a variety of industries, Chad’s business, technology and transformation expertise will create value for our customers and partners as we continue to expand the GTO franchise.”
Alderson will oversee Broadridge’s Canadian wealth, capital markets and asset management businesses, joining Broadridge’s product, marketing, technology and operations teams to deliver innovative services to Broadridge’s Canadian clients. As a member of Broadridge’s Canadian leadership team, Chad will drive GTO’s roadmap for strategic growth, deliver next-generation solutions to all customer segments and ensure the highest level of service excellence is delivered.
“Canada is a critical market and Broadridge is a trusted technology partner and innovator with a proven track record of powering and helping transform Canadian financial services organizations,” said Alderson. “Working alongside Karin, our GTO teams and our Canadian partners, it is my goal to deliver software and service excellence to our customers as they leverage Broadridge solutions to grow their businesses.”
Alderson brings over two decades of industry experience to Broadridge. Most recently, he served as Vice President, End to End Customer Journeys and Strategy and Enablement at TD Bank Group. Prior to that, Alderson served as CEO and Director at LTI Financial Services Technology, where he led the development of three new service lines, growing the organization to meet the needs of banking, financial services and clients in Canada.