Derivatives and Capital market Cboe Global Markets Network, Inc. It announced today the launch of a new global campaign, “life is better with options”.
The campaign highlights CBOE’s ongoing commitment to expand raising awareness and training on potential benefits from using options, reflecting Exchange brand and marketing strategy, as it appears to respond to increasing demands from institutions.
At the heart of the life of the Cboe is better with the campaign of choices is a simple idea: the choices create opportunities. Just as they bring the choice, flexibility and flexibility in everyday life, options can help investors manage risk, generate income and redefine their risk-return profiles to optimize their portfolio and investment. The campaign uses the visual narrative to play in the concept of “choices”, which depicts how poor life – and investment – would be without them.
Advertising can be viewed on the CBOE website here.
“The negotiation of options has emerged as one of the most important growth stories in global financial markets, as investors of all types are increasingly turning to options to help the risks of the compensation portfolio, enhance performance and express their views on the market,” Cboe. “By expanding access to investor education, data and marketable products – and now we are introducing a special world marketing initiative – we are excited to further expand the awareness of flexible ways that can enhance and differentiate a investment.”
CBOE’s life is better with the campaign of choices began broadcasting US national television yesterday and will be released on selected channels throughout the EMA and APAC in the coming months. The campaign also includes digital advertising on premium mainstream and financial news sites.
In addition, the CBOE launched a corporate brand’s accompanying campaign to highlight its legacy as a pioneer of the registered US options transaction, along with other milestone innovations, such as the Variable CBOE (VIX) index and the S&P 500 INDEX (SPX) options. Together, these campaigns reinforce CBOE’s identity as the home of American choices and a leading global exchange manager offering a wide range of products, purchases and services.
“The CBOE has created the world’s first options in the world that exchanges more than 50 years ago and today we continue to explore new and creative ways to present the potential benefits of this category of assets on a growing basis,” said Megan Goett, head of the CBOE marketing. “Our new global ad campaign covers digital platforms, web, social and linear television, helping us get to a wider audience around the world. At the same time, we are proud to enhance the role of the CBOE as innovative behind many remarkable first industries.