Coinbase today announced a collaboration with Riot Games as the exclusive encryption exchange and official Blockchain technology collaborator across League of Legends (LOL) and worldwide Esports platforms.
Making his Masters (M2) debut in Toronto, Canada, Coinbase will create snapshots for fans covering global Esports calendars of games including Masters and Champions in Valorant Champions Tour (VCT) and First Stand, Mid-Season Invital (MSI) worlds for lol esports. This will include activations through social media, broadcasting and technology, such as digital campaigns.
Coinbase will introduce new sections within the game as part of this corporate relationship, including a first reference to “Econ” to Valorant Esports and “Gold Grind” in LOL Esports, which will provide viewers live analysis of the game movement and its impact on team strategies.
Coinbase will also unlock “drops” to viewers during the events, including emotes and icons that fans can redeem and work with promotions with exclusive surfaces, such as the opportunity to win a journey that will pay all the trips to the two Valorant Champions.
Coinbase commented:
“It is a partnership that will also allow future innovation in the sporting field. During the season, we will explore opportunities to share ideas and improve the experience of fans through Web3 technology.
We are thrilled to plant our flag in such high -stage competitions covering a global fanbase, every incredibly different, but all with a common mindset of the league and a hunger for authenticity. As the most reliable and safe exchange in the world to buy, sell and manage encryption, we are willing to use a network of digital locals with curiosity about what the cryptographer can unlock as people are looking for faster, cheaper and more effective ways to move.
This is the latest addition to the Coinbase portfolio of the sports brand, based on established relationships with Esports Organization Team Liquid, as well as other major leagues such as WNBA and NBA, including Golden State Warriors and Los Angeles Clippers, Aston Martin Aramco One One One Team ™ and Borussia Dortmund in the Bundesliga.