Crédit Agricole and Worldline today launched CAWL, the name of their joint venture, with a strategy focused on combining service and proximity to provide merchants with payment services tailored to the unique needs of their sectors.
CAWL, the new merchant payment services brand in France, integrates the combination of Worldline’s technological expertise and offerings and services with the commercial performance and distribution power of the Crédit Agricole Group.
CAWL is a brand born from the strategic partnership between two leaders. CAWL is a relational and proximity brand, with a strong innovative and technological focus. It capitalizes on the complementary aspects, values and strengths of both groups.
CAWL will offer all-in-one payment solutions that combine acceptance and acquisition and integrate value-added services specific to each business sector: vertical industry offerings that will simplify merchants’ lives and allow them to focus on what it is necessary, in the development of their business.
CAWL aims to provide comprehensive and innovative offerings for all merchants, regardless of their size, industry and sales channels.
- Major Merchants: CAWL will offer multi-channel solutions with dedicated merchant teams and expertise for each industry.
- Professionals and SMEs: Starting in 2025, CAWL will provide all-in-one offerings from industry verticals. These offers will be widely distributed by Crédit Agricole Group banks, through dedicated teams and through an entirely digital channel.
CAWL’s offerings will enable merchants to access multi-currency, multi-country, multi-payment and alternative payment network services, supported by a pan-European acquisition platform and personalized services.
Meriem Echcherfi, CEO of CAWL, commented:
“CAWL has the ambition to be a major player in payments for all merchants in France, with an offer that combines service, proximity and high technology, leveraging the strengths of Crédit Agricole and Worldline. We also aim to be at the forefront of innovation by creating end-to-end offerings that significantly increase added value for merchants and, by extension, their own customers.”