Retail FX and CFDs broker eToro has announced the appointment of Massimo Citoni as regional director for Italy.
In this role, Massimo will lead eToro’s operations in Italy, focusing on driving market growth and achieving operational excellence. His responsibilities will include developing strategic partnerships with local agencies and overseeing all marketing initiatives in the region. In addition, he will oversee customer retention activities, aiming to improve the experience for both Italian customers and eToro Club members. From December, Massimo will also join the board of the Italian fintech industry association AssoFintech.
Massimo Citoni first joined eToro as an Account Manager in 2015. He has successfully managed high net worth client relationships in Italy, demonstrating a deep understanding of client needs and the Italian market landscape. This expertise allowed him to progress within the company, culminating in his promotion to Head of the Italian Desk in 2023. Massimo is a certified financial advisor, accredited by both CySEC and ASIC.
Etay Cohen, eToro Chief Customer Officer, commented:
“We are excited to promote Massimo Citoni to the role of Regional Director for Italy. His excellent track record and deep understanding of the Italian customer make him ideal for this position. Massimo’s dedication and insight have been invaluable to eToro and we are confident that under his leadership, eToro will achieve new heights in the Italian market.”
Massimo Citoni, Italy Regional Director at eToro, said:
“Taking on this new role at eToro is a privilege. We are committed to continue to grow our presence in Italy and actively participate in the industry. I am excited to join the AssoFintech board and deepen our collaboration with the Fintech Region to help grow the fintech ecosystem in Italy.”