The ETORO and AZ Alkmaar online broker officially expanded their cooperation by 2027.
Etoro has worked with AZ Alkmaar since 2023 and during this time, AZ has maintained its place among the leading Eredivisie clubs, celebrated victories at home in the Europa League and reached the KNVB Cup final. With the renewed partnership, Etoro will continue to appear as a partner of AZ, from the visibility of the match at the AFAS Stadium and customers in exclusive content collaborations with players, bringing fans closer to both the club and the world of investment.
“From day one, this collaboration felt as a natural application,” said Shany Hahn Shalom, Etoro’s regional director for the Netherlands and Scandinavian. “Football is much more than 90 minutes of sport. As a fan, you become part of a community built around the common passion. In Etoro, we have created a global investment community where users are linked, shared, learning and growing together. Beyond.”
Merijn Zeman, CEO of AZ Alkmaar, commented:
“We are proud to continue our partnership with Etoro, a brand that shares our efforts to grow and innovation. At AZ, we try to be progressive from both the stadium and the stadium and we work with the partners who match this ambition.
Michael Koster, CCO in Az Alkmaar, agrees:
“Since we started our collaboration with ETORO, we have already created many great activations together. The thematic events around AZ Games come to mind immediately, during which we can improve the large search delegations by recovering our community.
The expansion of ETORO’s collaboration with AZ Alkmaar reinforces ETORO’s position as a top sports sponsor across Europe. Etoro’s existing portfolio covers many of the world’s top sports leagues, such as the English Premier League, the German Bundesliga, the UK championship rugby and Australian championships.