Trading and investment platform eToro today announces a partnership with X to publish a series of financial education content on X, via event live streams, video on demand and audio Spaces.
eToro and X join forces to bring accurate and accessible investment content to the platform through videos, posts and Spaces. The program will be implemented in the United Kingdom, Germany, France, Italy, Spain, the United Arab Emirates and the United States.
This expert-led content will be available to all X users and will bring together analysts and thought leaders from the investment community to share insights and analysis, discuss trending topics and breaking news, and explain the fundamentals of investments live on X.
This partnership is in addition to the renewed title sponsorship agreement for X’s real-time Cashtag feature, which provides charts and data from TradingView for a huge range of stocks, crypto and other assets along with the ability to invest with eToro .
Linda Yaccarino, CEO of X, commented:
“Bringing eToro Academy to X is a testament to the strength of the partnership we’ve built together and the continued growth of the financial investment conversation on X. The continued success of our partnership will bring more high-quality video content to the service, based on innovation around cashtags and new features.”
In 2023, over 1.4 billion posts on X were about trading or investing, an annual increase of 54%. The US, while quite large with over 342 million posts, still accounts for less than a quarter (24%) of global conversation in 2023.
Yoni Assia, Co-Founder and CEO of eToro, said:
“We believe there is power in shared knowledge. That’s why we’ve created a collaborative, social investment platform, and why we prioritize financial education through our eToro Academy. Having been a long-time partner with X, we are pleased to expand our partnership to provide more opportunities for financial learning and the sharing of X investment information.