Retail investors are increasingly adopting AI tools to build their portfolios, with the percentage of those who use them increasing by 46% in just one year, according to the latest quarterly retail investor hit by the Etoro Etoro broker.
Research has revealed that 19% now uses AI tools to select or change investment in their portfolios, from 13% a year ago. The percentage of investors worldwide open to adopting these technologies remains stable at 39%, compared to 38% last year.
This trend covers generations, experience levels, portfolio sizes, countries and tribes: more investors in each group are already using or open the use of AI tools. In all generations, millennia are now more likely to use these tools at 72% compared to 61% a year ago, exceeding Gen Z (69% versus 68%). Boomers, although still back to 35%, have increased by 30% in the third quarter 2024.
Commenting on the data, Etoro’s World Market General Lale Akoner said:
“Two and a half years after the appearance of Chatgpt, AI has taken the focus in many areas of life, including investment. For retail investors, this technology rejects obstacles by providing advanced analyzes or trends detection, reinforcing them to make more up -to -date decisions.
“While adoption started with newer investors, we are now seeing rapid intake in all demographics. This shift highlights the flexibility of retail investors in the arms of new tools to support their long -term goals.”
The survey reveals that AI is the top issue that retail investors plan to learn more about the following year (23%), followed by cryptocles and blockchain technology (22%), tax rules (18%) and ETFS (17%).
In various generations, learning about AI fueled investment strategies was the top choice between millennia (27%, equal to cryptographic and blockchain), Gen X (24%) and Boomers (17%). However, Gen Z showed a stronger preference for encryption and blockchain, with 25% reporting these issues.
Lale Akoner commented:
“Retail investors know that AI is not just a buzzword, many have already experimented with AI tools and first -hand experienced their ability to enhance investment strategies. Mastering AI requires constant learning and adaptation.”
The latest Beat retail investor emphasized that retail investors are not only ready to embrace AI tools, but also to remain anxious for the AI sector as an investment. The majority (55%) expect that the price of shares associated with AI will increase in 2025, while 23% believe that they will stabilize and only 11% predict a decrease.
AI, and digital transformation in general, peaks the list of long -term issues that retail investors are considering in investment decisions, reported by 31%, followed by cryptographic and digital payments (27%), net technology (26%) order (22%).
Lale Akoner added:
“Retail investors see AI not only as a tool, but as one of the strongest growth stories in the market. With over half awaiting the prices of stocks associated with AI to grow in 2025, confidence remains high that the sector will continue to provide strong performance as AI.