The Etoro online broker has worked with Google to launch one of the first television and YouTube advertising campaigns created fully using VEO 2, advanced video creation technology by Google Deepmind.
This collaboration marks an important milestone in the use of genetic AI for large -scale brand narration.
VEO 2, recently released to the public, allows for the production of film quality videos and visual prompts. This unique technology uses artificial intelligence to simulate the real world of the real world and the production of human expressions and performance.
The Ethoro campaign are among the first in the advertising world that will be executed entirely using VEO 2.
In Creative Helm, along with the marketing and creative team of Etoro, the expert of the creation of a world -class László Gaál video, known for his pioneering AI video work. László brought a separate blend of artistic vision and technical expertise, helping to redefine the boundaries of visual narrative via AI and bring Etoro’s vision to life in two 30 -second videos.
Yannay Politi, brand’s marketing vice president at Etoro, said:
“Innovation is in Etoro’s DNA-not just how we build our product, but how we bring our brand to life. The pioneer like Google and collaborating with the leading AI creators have allowed us to go beyond traditional advertising and explore what is possible at the technology and creativity.
The campaign was first developed to resonate with the Italian market with the support of Arena Marketing Arena. According to an ACRI survey, 28% of Italians under 44 years of age except trip and free time and 20% for the purchase of durable goods, underlining the focus on short -term lifestyle goals. Only 10% reporting for the construction of long -term wealth.
Reflecting this mentality, ads created by the campaign created by the campaign depict milestone moments such as the Tuscan cruise in a sporty car, dreaming that they are in line with these short -term ambitions. The result is a powerful combination of technology of cultural narrative and cutting -edge, enhancing the central message of the campaign: Invest in your future.
The campaign now lives in Italy on many online and traditional platforms, such as YouTube, TV, CTV and outdoor channels, with plans to expand to additional markets where Etoro operates.
