The Rugby of Premiership (PWR) women has announced a new collaboration with the Etoro e -broker today.
Based on his sponsorship for Premiership men’s rugby, which they have worked with since 2023, this new collaboration with PWR is part of Etoro’s wider Loud Investing campaign, which aims to close the gender investment gap, making it more accessible.
To celebrate this new corporate relationship, the weekly prize of the PWR week will now be rebuilt the Etoro Test of the week and will make its debut in the week one from 2025/26.
The Etoro Test of the week will present the most spectacular test that each round of the competition has scored, highlighting the ability, talent and sport of players in the rugby race of top flights. The award will be promoted to all digital and broadcasts, giving fans the opportunity to vote for their favorite week’s effort and to participate with the exciting action set by PWR.
This collaboration is another milestone in the continued development of women’s rugby in the United Kingdom and further enhances the bond between trademarks, athletes and fans.
Stephanie Wilks-Wiffen, Marketing Manager at ETORO:
“At ETORO, we believe that investment must be for everyone-not just a few. Through our intense investment campaign, we are working to challenge long-term myths, build financial confidence and illuminate the role of representation-and sport.
“Sport brings people together and can change the discussion, supporting both men’s and women’s game – and making the investment more visible and proportional – we hope to play a small but essential role in building a more comprehensive future both in sports and funding.”
Genevieve Shore, executive president of the women’s rugby women, commented:
“We are pleased to announce this collaboration with Etoro. Like us, Etoro is committed to challenging the status quo and working on a fairer future for women and girls.