Exclusive interview FNG… After us Exclusive FNG Earlier this week report that former Infinox CEO Jay Mawji joined the Startrader team – to help start and execute his new Starprime brand – we are pleased to sit with Jay today and discuss his move to Startrader and Startrader in more detail.
Fng: Hi Jay, and thank you for participating today. Please let us know a little more about the Startrader team – and how, after 15 years at Infinox, you decided to join Startrader.
Jay: Thank you for the time and opportunity to talk through these recent changes.
I finished my exit from Infinox in early 2025 and planned to take a break. It has been a dedicated 15 years, and we, as a team, had some incredible achievements … plus I had a lot of “normal life” to cover. After our shareholders team came out of sale last year, it was best for me to make space and allow the new shareholders to appoint Exco and take the business in a different direction.
The team behind Startrader and I have been close friends for many years. The phone rang, a question was asked and my answer would always be “yes, let’s do something great together”. We spent some time to work through the Startrader business and it was clear how much of a “undervalued” brand. They have everything – and more! The team is really passionate and their production was so high, reflecting the performance of the KPI business.
Fng: How did Startrader’s decision to expand its traditional retail businesses to liquidity solutions and prime brokerage?
Jay: The current offer of products to the retail space is well developed, with a wide range of instruments, a CRM that enhances customer experience and a well -designed mobile app.
Combined with a proven formula and a clear development strategy, there was not much to be added to the retail/partner.
The underlying negotiation technology on the retail side of the business provided a good base to build a prime solution. The team already has the governance, the balance sheet and the skillset to build a privileged offer – I think much more can be done in this area and the startrader has the key elements to build Starprime to be the industry leader.
Fng: What are your main target markets in Starprime? What kind of customers do you want to work with?
Jay: We have the perfect offer for small to medium -sized brokerage companies. With our history in the field of commercial sites, we really understand how these stock markets work, what solutions really need and how to deliver them effectively.
We are interested in being an integral part of the success of other brokerage companies. This is the real value in all this – contributing to the overall improvement of our industry.
Fng: The liquidity/PB area, especially those that serve the brokers FX and CFDs, seems to be somewhat full, with many well -intentioned, established establishments. How do you look to differentiate Starprime, as a preferred partner for brokers and others in the business?
Jay: Being well -coated is the minimum requirement of “come to the table”. The main Turners for us are the relationships we have with external providers (upstream liquidity, bridge providers, trading technology, regulators, etc.). Utilizing these relationships for building solutions for customers and working with our customers in a polite and professional way creates a real partnership.
We do not aim to be the “greatest”, we aim to define the standard.
Fng: What changes do you see on the horizon for the electronic commercial industry? How is Starprime’s design itself to be positioned as the industry evolves?
Jay: I see 3 main thematic developments in our industry:
- Risk management – Having a strong understanding of the flow coming from your office, optimizing it for execution and revenue.
- Rule – With the development of AI and the continuous maturation of market participants, it should be and is expected that businesses will operate on higher standards.
- Offering – Our industry has the only position to be one of the fastest adopters of the media and products. It is to us as providers to be ahead of this expansion.
Our goal is to put the standard – it is a big statement, but it reflects our ambition to be the absolute best we can in every component part of our offer, then do it better and this will translate into real value to our customers.
Fng: What else can we expect to hear from Startrader and Starprime in the coming months?
Jay: We have just arrived at the end of our “Regulatory Strategy” with the addition of the SCA license. The scene is set for a strong commercial impulse that will come with increased levels of service and relationships, as well as a very attractive offer. There is a stream of recent hires – and more, some of the best talents in the industry, which will add to the big team already in the Star.
There are plans all over the table to expand the core offer – all right!