Exclusive interview FNG… After our exclusive report from last month that the Taurex online company was in the starting process of Taurex Prime, the Taurex Prime website (at AT taurexprime.com) has lived and the company has begun to buy and provide its services to customers including brokers, hazardous funds, professional traders and privately owned commercial companies.
What kind of businesses and customers will Taurex Prime target?
Why start now?
We are pleased to talk today with Taurex Prime Nick Cooke CEO on these issues and much more.
Fng: Hi Nick, and thank you for participating today. Let us know a little more about Taurex Prime and your decision to expand Taurex’s traditional retail businesses into liquidity and primary brokerage solutions.
Nikos: Taurex Prime marks an exciting evolution of our institutional offer. While Prime Brokerage services and services have been active for several years under the Zenfinex brand, the start of Taurex Prime represents a strategic shift to integrate our activities under the name Taurex.
Given the strong recognition and success we have seen on the retail side, it was reasonable to bring our institutional section under the same brand umbrella. This alignment not only enhances our identity in the market, but also smoys our exchanges and our functions in both verticals. As part of this transition, the Zenfinex brand will be gradually removed.
Our institutional business has seen steady growth, especially in emerging markets. We are already providing liquidity to a series of customers, such as brokers, privately owned commercial companies, capital managers and family offices. At the start of Taurex Prime, we aim to further accelerate this dynamic.
Fng: What are your main markets -targets? What kind of customers do you want to work with?
Nikos: Our primary focus is on emerging markets, where we believe that there are enormous potential for growth and innovation. With special sales agencies across Africa, Asia, Latam and Mena, we have created a strong presence in these areas. This regional expertise is a key part of our value proposal.
While the FX institutional space is traditionally dominated by businesses in the US, the United Kingdom and the EU, our approach is more global and comprehensive. Thanks to the multilingual support team that covers over 10 languages and our deep local knowledge, we are able to effectively serve customers in a wide range of jurisdictions.
Our customer base includes regional brokers, exchanges, capital administrators and family offices. We also see a significant increase in demand from privately owned commercial companies, especially as the Prop model continues to gain attraction. With the lower obstacles of the entrance compared to the start of a complete brokerage mediation, the space emerged to become an exciting avenue for many newcomers. We are able to support this development with our liquidity solutions.
Fng: The liquidity/PB area, especially those that serve the brokers FX and CFDs, seems to be somewhat full, with many well -intentioned, established establishments. How do you look to differentiate Taurex Prime as a preferred partner for brokers, promotion companies, hazardous treasury and more in the business?
Nikos: The area of liquidity and primary brokerage brokerage has really filled for some time, but we see it as an opportunity and not as an obstacle. What Taurex Prime Apart sets is our commitment to identifying and building relationships. Unlike many providers who are largely based on exhibitions and trade fairs, they prioritize possession of local boots on the ground, groups that truly understand the shades of each market and are available to support customers in real time.
Our approach is particularly central. We do not believe in a solution of a size. Instead, we work closely with every customer to adjust our offer based on their unique requirements – be it customized liquidity flows, flexible credit arrangements or to complete the technology. This flexibility and response are key differentiated in today’s fast and often unpredictable market environment.
We are also deep investment in risk management. Not only through strong systems, but through the experience of our team. It is a key power of Taurex Prime and we are actively allowing our partners to use this know -how to optimize performance, manage the exposure more efficiently and ultimately earn their business more effectively.
We have created a strong infrastructure in bridging technology and front-end platforms and we are integrated with many third-party providers to give our customers as much choice and efficiency as possible.
In the end, it is the combination of personal service, regional expertise and technical flexibility that makes us a preferred associate for brokers, promotion companies, danger funds and other institutional players.
Fng: What changes do you see on the horizon for the electronic commercial industry? How does the basic design of Taurex itself evolve as the industry evolves?
Nikos: The electronic commercial industry is evolving quickly and we see several basic trends that shape the future. The arrangement is becoming increasingly complex and fragmented in all areas, while at the same time, end customers require greater transparency, faster execution and more institutional quality tools. In addition, technology continues to level the field of competition, facilitating smaller businesses and newcomers to access sophisticated infrastructure.
An important shift we are watching closely is the increasing projection of the privately owned trading model. As the obstacles to the entry for full stock markets remain high in many jurisdictions, more businesses choose to start commercial businesses. They require customized liquidity, powerful risk controls and gradual infrastructure, and this is where Taurex Prime is already gaining strong attraction. We have been in the forefront of the promotion field for some time now, actively researching and developing danger models specially designed for this client department. Our deep understanding of our unique needs allows us to provide solutions that are both practical and guided performance.
At Taurex Prime, we place ourselves at the intersection of flexibility, innovation and local support. We continue to invest largely in the stack of technology, risk management systems and integration with third -party platforms to ensure that our customers can work effectively and competitively.
Our goal is to be more than a liquidity provider. We want to be a long -term strategic partner, helping our customers adapt and thrive as industry shifts. Whether they are customized solutions, multi -asset covering, or supporting complex regulatory environments, we are here to provide a level of service that escalates with the ambitions of our customers.
Fng: What else can we expect to hear from Taurex Prime in the coming months?
Nikos: The next few months will be very exciting for Taurex Prime. Expanding our fingerprint to various basic emerging markets, with new regional hires and offices to better serve our institutional customers locally.
On the side of the product, you can expect further improvements in liquidity supply, including deeper multi -asset coverage and improved execution infrastructure. We are also investing in new tools to support risk management and reporting – areas that are increasingly important for our customers as they are escalating.
In addition, we will begin new partnerships and integration with top trading platforms and bridges, giving customers even greater flexibility and choice when it comes to access and use our liquidity.
Overall, we focus on building long -term relationships with our clients and be a preventive, reliable partner as their businesses are developing. Taurex Prime is just starting and there are many more.