Exness, one of the world’s largest online brokers, has announced a new agreement as the Official Regional Partner of the Spanish soccer league LaLiga in Latin America. Home to legendary clubs such as Real Madrid, Barcelona FC and Atlético Madrid, LaLiga unites hundreds of millions of football fans in Latin America alone. Building on the impressive popularity of LaLiga, this landmark sponsorship will strengthen Exness’ reach in this key strategic region.
The partnership between LaLiga and Exness will span two seasons: 2023/2024 and 2024/2025. The largest football ecosystem in the world perfectly aligns with Exness’ plans to elevate its brand across the region and reinforce the company’s values of trustworthiness and integrity. Using LaLiga’s brand assets, fans in the region can expect a range of exciting activations and experiences with LaLiga teams and current and former players.
Alfonso Cardalda, Marketing Director of Exness, expressed,
“We are very excited to connect with Latin Americans through our shared passion for soccer. By joining forces with LaLiga, we are touching the heart of the region where football is not just a sport, but a way of life.”
Jorge de la Vega, Chief Executive of LaLiga, emphasized,
“We are confident that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”
The association with LaLiga and its huge influence raises the awareness and perception of the Exness brand. As a trusted partner of this major league, Exness will embed itself even more deeply in the local community and lead to strong brand associations.
About LaLiga
LaLiga is the largest football ecosystem in the world. It is a private sports association made up of the 20 SADs and clubs of LALIGA EA SPORTS and the 22 clubs of LaLiga HYPERMOTION, and is responsible for organizing professional football matches in Spain. LaLiga has more than 200 million fans worldwide through social media, on 16 platforms and in 20 different languages. Headquartered in Madrid (Spain), it has the most extensive international network of any sports property and is present in 41 countries through 11 offices and 44 agents. The organization carries out its social work through its FOUNDATION and was the first professional football league in the world to create a league for footballers with intellectual disabilities: LaLiga Genuine.
About Exness
Exness uses a unique combination of technology and ethics to create a favorable marketplace for merchants and raise the industry benchmark. Its ethos and vision revolve around providing its clients with a frictionless trading experience, bringing the financial markets to life the way they should be experienced.