EXNESS, one of the largest retail brokers in the world, announced that the company has launched its latest worldwide brand campaign, extending last year’s impact. The new campaign is diving deeper into the mentality of the modern trader – corresponds to the route, focus and emotionally high and low levels that come with every trade session.
At the core of the campaign is a high production, an impressive concept that brings to life what the negotiation really feels-from the prediction before entering the emotion of the right call. It is a fresh, high impact gets what drives traders and what keeps them back.
Alfonso Cardalda, EXNESS Marketing Manager, commented,
“Traders do not only react to the markets. They live them. We understand that, for them, negotiation is more than just a profession. It is a call. Need and with this campaign, we connect with our traders at a deeper level.
Promoted by the insight that every merchant sees themselves as part of a special race – ambitious, bold, independent – the campaign reinforces the role of EXNESS as a broker for those born in commerce. Highlights two fundamental pillars of the brand:
- Merchants as heroes: Depicting traders as heroes in an ambitious light.
- Product as an actuator: EXNESS’s unparalleled technology and top market features, such as seamless withdrawals, tight and fixed spreads and quick run.
From sharp graphics to iconic narrative, Exness said that everything was designed to connect with traders to a deeper level. It is a cinematic tribute to every trader trip – from moments of doubt to decisive actions.
With a global development on various channels and platforms, the position of the EXNESS cement campaign as the reliable broker who really understands the traders and gives them the advantage they are looking for.
Founded in 2008, EXNESS is a multi -asset broker in a mission to reform the online commercial industry. Since its establishment, the company has focused on creating the final trade experience through large -scale investment in technology and infrastructure. EXNESS’s fresh approach resonates with traders worldwide, increasing the company to one of the most important retailers in the field.