Finalto is excited to announce the release of its latest entry in the Broker series, with an emphasis on marketing and marketing compliance. This new publication explores the evolving movements of retail and the reactive regulatory action it entails. It offers brokers practical insights into navigating the challenges of marketing to diverse audiences while navigating the ever-changing expectations from regulators.
Retail investor activity increased in 2021, accounting for nearly 25% of total stock market trading volume, according to a study. With the rise of digital platforms, a new type of trader has emerged, looking to participate in the financial markets. This post examines how brokers can attract this new audience while retaining their existing customer base. Learn how you can help this new demographic find their place without alienating more traditional customers.
In the broker series entry, Finalto examines how brokers can bridge the gap between different audiences by creating brand identities that resonate with both retail and institutional clients. As well as the fundamentals of branding, including how a cohesive brand strategy is shaped by mission, vision and values. Clelia Orfanidou, Head of B2B Regulatory Compliance at Finalto, commented,
“Marketing compliance is not just about ticking boxes and avoiding penalties. It’s about building a culture of accountability and fostering long-term relationships and brand loyalty.”
Regulatory compliance can be a real strength for your business, explore what you can do to stay on track as the trading demographic expands.
This entry reveals a wide range of marketing strategies, highlighting the importance of leveraging social and affiliate marketing to attract diverse merchant profiles while maintaining compliance with regulatory standards. Recognizing the importance of regulatory compliance, the guide provides practical advice on complying with regulations while promoting a brokerage business. Finalto’s new Broker Series entry provides valuable insights for brokers seeking to stay ahead in a rapidly evolving market by effectively managing diverse client needs.
If you would like to learn more about the fully compliant financial services solutions that Finalto offers across multiple jurisdictions, please do not hesitate to contact the Finalto Sales Team here.