Geneva-based online bank and brokerage FlowBank has announced a new four-year partnership with Swiss Tennis, extending its commitment to the sport in Switzerland from 2021.
With immediate effect, FlowBank will also support Switzerland’s national teams, starting with the Davis Cup and Billie Jean King Cup teams, and expanding to the national youth teams. The agreement is valid for the next four years.
FlowBank said it will not only take on the title sponsorship of the Swiss Tennis International Tour, which includes around two dozen international tournaments on Swiss soil, but will also be involved with national tennis teams at all levels.
FlowBank has done a number of sponsorships around the sport of tennis, most notably sponsoring Alexander Zverev, who is currently ranked #6 in the World in the Pepperstone ATP Rankings and who just made the semi-finals of the Australian Open. The company has also hired Elina Svitolina as a Brand Ambassador.
René Stammbach, President of Swiss Tennis, is excited about the early expansion and the simultaneous expansion of the partnership:
“A well-coordinated doubles team can deliver top performances on so many different levels. We are excited that FlowBank continues to share the vision of Swiss Tennis and that together we can ensure the positive development and further development of Swiss tennis.”
The expansion of FlowBank’s activities with Swiss Tennis is part of a series of strong commitments by the Geneva-based online bank around tennis, especially in the “next generation” sector, as FlowBank director Charles Henri Sabet explains:
“We are proud to strengthen our partnership with Swiss tennis and extend our support to national teams and young players. Tennis aligns with our values of discipline and excellence and we look forward to playing a key role in the development of Swiss tennis over the next four years.”
FlowBank, an online bank and brokerage firm based in Geneva, Switzerland, was founded and is led by CEO Charles Henri Sabet, who also controls FCA-licensed CFDs broker LCG. The company aspires to reinvent the online investment experience. FlowBank SA is licensed by the Swiss Financial Market Supervisory Authority (FINMA) and is a member of the Swiss self-regulatory banking organization esisuisse.