Retail FX and CFD broker rebrands (and a new broker launch) have been in the industry headlines for the past week, along with another long list of senior management moves between B2C and B2B players.
And almost all the big stories were first or exclusively reported on FNG!
What’s behind the rebranding happening at Exness, just after the broker closed an absolute record year in 2023?
What will TeraFX (and FCA regulated operator Tera Europe Limited) now be known as?
What are the biggest changes in email marketing for 2024 driven by Google and Yahoo that people in the FX industry should be aware of?
Who is behind the launch of the new CFD broker ConnextFX?
Some of the most read and commented FX/CFD industry news that appeared in the last seven days on FNG include:
Rebranding Exness as it marks 15 years of unprecedented growth. Exness, the world’s largest retail manufacturing company, has unveiled a major rebranding initiative, reflecting and reinforcing its position as a market leader. Through a renewed visual identity, Exness shines a spotlight on the very values that have helped it rise to the top. Featuring a new logo, defined by the signature exo emblem, the rebrand speaks to a sleeker, more modern design.
Exclusive: CFDs broker TeraFX rebrands as Gildencrest Capital. Exclusive FNG… FCA-licensed London-based Retail FX and CFDs broker TeraFX is rebranding as Gildencrest Capital, FNG has learned. The official name change is effective from 1 February 2024. Tera Europe / Gildencrest is a subsidiary of Tera Financial Holdings Ltd and ultimately the Turkish investment company Tera Yatirim. Tera Yatirim is controlled by Turkish businessman and former politician Oğuz Tezmen and his son Emre Tezmen.
What Google and Yahoo Email Updates Mean for FX Brokers. Exclusive FNG guest post… Email marketing is changing, and as an FX broker, you need to stay on top of those changes. Google and Yahoo just released new rules for 2024 that are upending the way we use email for marketing. These aren’t just small changes – these are big changes that could affect your ability to reach new customers and keep your current customers engaged. In this article, Vince De Castro of De Castro Media in Cyprus breaks down what these changes are, why email remains a powerful tool for FX brokers and how you can adapt to stay ahead.
Exclusive: Tickmill alum Simon Andras becomes CEO of new offshore CFDs broker ConnextFX. Exclusive FNG… FNG has learned that a new offshore Retail FX and CFDs broker is preparing to start operations, called ConnextFX (on the website connextfx.com). ConnextFX is headed by CEO Simon Andras. Originally from Hungary, Simon has spent the last 10 years working (mostly) in Cyprus for a number of brokers including IronFX, FXPrimus and Blackwell Global. Most recently, Simon led the sales and partnerships teams at Tickmill in Cyprus.
Top FX industry executive moves reported on FNG this week included:
❑ Exclusive: Scope Markets hires IG alum Robert J. Van Eyden as managing director in South Africa.
❑ Exclusive: Markets.com hires Ali Makki as head of MENA.
❑ Exclusive: Moh Issapoor steps down from ICM Capital board.
❑ Exclusive: OANDA’s head of emerging markets Sam Eder is leaving to start Marketmates.
❑ Equiti Group hires INFINOX alum Sophie Squillacioti as APAC Sales Director.
❑ Exclusive: PrimeXM Project Manager Paris Kyriakou is leaving for SkillOnNet.
❑ Exclusive: IG Group CEO APAC and Africa Kevin Algeo departs.
❑ Muinmos appoints Jesus Sanchez as Chief Product Officer.