Hong Kong’s SFC Committee (SFC) is part of regulators around the world to limit the activities of Finfluencers who illegally put millions of social media users at risk with illegal financial products or services.
The SFC and other members of the International Organization of Capital Market Committees (iOSCO) participate in the “World Writing Week against the illegal Finfluencers” during the week of June 2, 2025.
This initiative includes regulators that use a combination of supervisors and imposition of powers to disturb the illegal activities of Finfluencers, in combination with educational programs and consumer awareness programs to remind investors with the risk of investing after the FINFLUENCERS.
Mrs Julia Leung, CEO of SFC and Chairman of the Regional Committee of Ioannis Asia-Pacific, said:
“In the context of our educational efforts, we must emphasize the importance of personal responsibility. Investors should serve as their own first line of defense, verifying the regulatory situation and reliability of Finfluencers, critically evaluating investment ideas from them and conducting any investment in investment.
On the Supervisory Front, the SFC launched a thematic inspection in April 2025 to evaluate the compliance of mobile brokers with the applicable regulatory requirements in the involvement of Finfluencers and digital platforms for the purchase of financial products and services. The scope of the inspection ranged from the revision of due diligence of selected mobile values to evaluate the monitoring of Finfluencers and digital platforms to ensure that they are not involved in unlawful activities or inappropriate practices.
As part of its supervisory efforts, the SFC plans to issue guidance on licensed companies describing the expected standards when involved in Finfluencers and Digital Platforms for Marketing purposes.
The SFC has undertaken a wide range of enforcement actions against Finfluencer’s illegal activities, including the suspension of a Finfluencer license, which has been criminalized for providing investment advice through a group of talks beyond the field of leave, as well as the commencement of a criminal proceedings.
As part of its active regulatory efforts, SFC pressed a platform for virtual assets abroad to stop targeting the Hong Kong audience, terminating subsidiaries with Finfluencers, as well as the involvement of social media platforms and social media. personalities and promotion of unauthorized investment products.
The regulator also interrupted an event held by illegal Finfluencers through a search operation, during and after which it issued a ceasefire and rejection letters to these Finfluencers.
The SFC warns the public about scammers who endure or presented as Finfluencers in social media through the long-term warning list system and encouraged it to use the recently updated global iOSCO warning system (Iosco).
As part of the continuing “Do Not Be Sucker” campaign, SFC warns the public against finfluence-related traps and other common investment fraud through, among other things, an original theme music video and numerous positions for the dedicated Anti-Scam Instagram page, above Investment and the community.
Other members of the iOSCO participating in the “World Writing Week against the illegal Finfluencers” are:
- Alberta, Alberta, Canada title Committee
- Financial Market Authority, Quebec, Canada
- Australian Securities and Exchange Commission, Australia
- British Securities and Exchange Commission, Canada
- National Committee of Companies and Stock Exchange of Italy
- Principle of Economic Behavior, United Kingdom
- Ontario Securities and Exchange Commission, Ontario, Canada
- Mobile Values and Community Authority, United Arab Emirates.