E-commerce major IG Group, Aichi International Arena Company, Ltd., and AEG today announced a 10-year naming rights partnership for the new 17,000-seat arena under construction in Nagoya, Japan.
The multi-year deal marks one of the largest naming rights deals in Japan and the Asia-Pacific region. Once the stage opens in Nagoya in 2025, it will be one of the largest entertainment facilities in the country and is designed to host many types of sports, music and family events.
In the heart of Nagoya, the transformative IG Arena will be a cultural icon locally and regionally, fundamentally changing the live entertainment experience through a combination of world-class infrastructure, cutting-edge technologies and a flexible footprint.
In addition, the arena will be the venue for the 2026 Asian Games and Asian Para Games, which will be jointly hosted by Aichi Prefecture and the city of Nagoya.
“We are excited to introduce IG Arena to the world,” Tomoharu Furuichi, Japan Country Manager. “This partnership is the perfect opportunity for us to increase our brand awareness and marks a key step towards increasing our market share in Japan, which is one of the fastest growing regions for online transactions.”
Furuichi continued, “The announcement also underscores our commitment to the Japanese market and our focus on investing in and providing top-of-the-line technologies and platforms. With deep-rooted ties to Japan, we share a commitment with Aichi International Arena Company, the local government and AEG to deliver innovation and excellence, and we believe that IG Arena will mark a new chapter for both fans and the city of Nagoya.”
The historic naming rights deal was brokered by AEG Global Partnerships and places the IG Group brand at the center of some of the biggest and most important sports and live entertainment moments to take place in Japan.
“It was important for us to find a partner who was an innovative leader who shared our ambitions for Nagoya and our vision to transform live events for Japanese fans,” Tokuji, Sagi, CEO and President of Aichi International Arena Corporation . “Bringing new consumer services to market and a state-of-the-art fan experience will be at the heart of what we do at the arena. The IG Group’s commitment to redefining investment tools for consumers makes them the ideal naming rights partner and we are proud to have them on the journey.”
The new five-story IG Arena will contain a “hybrid oval” bowl that combines the features of the oval and horseshoe styles, allowing it to host many types of sporting and music events.
“This transformational partnership is about the future,” said Paul Samuels, EVP, Global Partnerships for AEG. “Not only will it usher in a new era of live entertainment for Nagoya and Japan, but it also marks a key step in delivering world-class events to the market.”
Founded in 2021, Aichi International Arena Company, Ltd. is led by Maeda Corporation and NTT Docomo, as well as Anschutz Sports Holdings (AEG), Sumitomo Mitsui Finance and Leasing, Tokyu Corporation, Chubu- Nippon Broadcasting and Development Bank of Japan. The arena was designed by Kengo Kuma & Associates.