Match-Prime Liquidity, together with its strategic partner Match-Trade Technologies, has announced the opening of a new office in Dubai, marking a significant expansion into the Middle East and North Africa (MENA) region.
The Dubai office will serve as a hub for both foreign exchange providers, demonstrating their growing commitment to the MENA region, reflecting an ever-growing customer base. The companies expect that this strategic expansion of their cooperation in one of the most dynamic regions in the world will lead to the building of new long-term partnerships thanks to their renowned services, Match-Prime’s multi-asset liquidity (regulated by CySEC) and Match-Trader, the award-winning trading platform created by Match-Trade Technologies.
Andreas Kapsos, CEO of Match-Prime Liquidity, emphasized the strategic importance of the UAE branch:
“Today marks an important milestone for our companies as we proudly announce the opening of our office in Dubai. This expansion isn’t just about growth. It is a strategic step to embrace the enormous potential of the entire MENA region. Here, the importance of trust between business partners is vital and is perfectly aligned with the way we do business, ensuring that we always have personal contact with customers.”
The UAE branch will be managed by Ahmed Fouad (pictured above), the newly appointed Head of MENA at Match-Prime Liquidity. Ahmed was most recently Global Head of Brokerage for Leverate, and Regional Head of Business Development for CFDs broker Emporium Capital. With his deep understanding of local market specifics and extensive expertise gained while working for market leaders such as Leverate and ATFX, Ahmed is perfectly positioned to lead the expansion in the MENA region.
“Dubai has quickly established itself as a new financial hub, attracting major players from the foreign exchange industry. This dynamic market offers the opportunity to innovate and expand our solutions. Having a presence in Dubai means we can better understand our customers’ needs and respond faster, ensuring our technology stays ahead of the industry. It shows how far we’ve come and how much more we can do,” added Michael Nichols, head of sales at Match-Trade Technologies.
Both companies have been active in the region for several years, attending leading forex industry exhibitions, which resulted in Match-Prime being recognized as the Best Multi-Asset Liquidity Provider in MEA last year. From now on, the Dubai office on the 30th floor of Latifah Tower will be a key location for their operations in the MENA region.