Rakuten Securities, Inc. announced today that its general securities accounts have exceeded 11 million.
The milestone marks the fastest new account growth since the company’s inception, with 1 million accounts opened since the 10 million mark was reached about four months ago in December 2023.
Since its launch in 1999, Rakuten Securities has worked to continuously expand and strengthen its asset creation platform with retail investors in mind.
The Nippon Individual Savings Account (NISA) program, which was significantly updated and renewed in 2024, has generated significant investment interest in Japan. As more and more people begin to use NISA as the first step in their journey to wealth creation, Rakuten Securities is committed to providing services that meet diverse customer needs. As part of this commitment, the firm recently launched the second year of the Asset Building College, helping clients master the basics of asset building and the next steps after making their first investment in a year-long program.
In addition to various free webinars and event seminars hosted throughout Japan, Rakuten Securities also offers a variety of financial advisory services tailored to clients’ needs, including an AI investment assistant and “with Advisor™”, an online consultation service staffed by Rakuten Securities employees.
The company is leading the industry in raising the ceiling for regular investment trust payments made with the Rakuten Card from 50,000 yen to 100,000 yen, and is currently implementing various campaigns to help customers take advantage of Rakuten Securities’ NISA program.
In addition to offering the free Zero Course Japanese stock trading service and providing a superior user experience, Rakuten Securities is committed to providing reliable and intuitive stock trading tools and other related services across all platforms.
Leveraging the strengths of the Rakuten Group, Rakuten Securities has also worked to develop services tailored to clients’ needs, from the moment they make their first investment and throughout their wealth creation journey, expanding the range of of services designed for long-term use.
These initiatives include the launch of the Investment Balance Point Program, which rewards customers with Rakuten Points for holding funds in investment trusts. Point Investment, which allows customers to use Rakuten Points to purchase investment trusts. Enabling customers to make payments for investment trusts via Rakuten Card and Rakuten Cash. and Rakuten Card availability for reserve payments in gold, platinum and silver.
Rakuten Securities aims to maximize clients’ financial well-being as the brokerage firm of choice for all clients – from investment newcomers to seasoned traders. The company will continue to expand its range of services to meet its diverse investment needs.