Exness, the world’s largest retail manufacturing company, has unveiled a major rebranding initiative, reflecting and reinforcing its position as a market leader. Through a renewed visual identity, Exness shines a spotlight on the very values that have helped it rise to the top.
Featuring a new logo, defined by the signature exo emblem, the rebrand speaks to a sleeker, more modern design. Inspired by the recognizable initials of Exness, ‘e’ and ‘x’, exo embodies a fusion of head and heart, the mathematical and the human. These are the pillars that tell the story of the Exness brand and define the way it does business.
Carrying on the legacy of the old logo, exo also serves as a visual anchor, connecting the broker’s past achievements with its future vision, thus honoring its legacy of forging its future. The brand’s font and color palette have also changed, with a more modern font and a brighter, bolder yellow.
Alfonso Cardalda (pictured above), Exness Marketing Director, commented,
“At Exness we believe that ‘good enough’ is not enough. This rebranding goes beyond aesthetics. Our new brand offers a nod to where we’ve come from and a promise that our values remain the same as we take bold new steps into the future. As companies evolve, so must their brand. It’s time for our brand to evolve and reflect who we are in the market. It’s time to take our identity to the next level, show the world why we’re different from the rest and how we got here.”
Launched on the cusp of Exness’ spectacular 15-year celebrations, the rebranding aligns with the broker’s remarkable achievements to date, including a monthly trading volume of up to $4.8 trillion, a staff of more than 2,000 employees and a total of more than 700,000 active clients and 64,000 partners . These milestones underscore Exness’ continued commitment to setting industry standards and strengthening its position as a market leader.
“We’ve raised the bar in the trading industry, now we’re upping our game as a brand. As we usher in this new era, we will continue to iterate on markets as they should be, continue to break records and continue to be wholeheartedly committed to our people – customers, partners and employees,” Cardalda added.
The updated branding will roll out across all Exness platforms in the coming weeks. The company ensures a seamless transition, maintaining the high level of service and support for all customers and partners.
Visit Exness for more details on how she’s taking her brand to the next level.