US broker Robinhood (NASDAQ:HOOD) has announced that its Robinhood Crypto unit has launched a number of new features designed specifically for its customers in Europe, including staking (the crypto equivalent of interest on deposits), local apps, crypto rewards for new customers and updated Learn & Earn sections. These updates are aimed at increasing accessibility, improving the user experience and strengthening our commitment to cryptocurrency traders based in Europe.
Robinhood expanded into the EU, focusing on cryptocurrency trading, late last year.
Johann Kerbrat, Vice President and General Manager of Robinhood Crypto said:
“Since launching late last year, our customers in Europe have told us loud and clear that they want an app that provides local language support and products that help them earn extra passive income. Robinhood Crypto is already one of the lowest cost places to trade on average with an easy to use interface that prioritizes education. Today’s news is an important step forward in our mission to offer customers a more customized in-app experience that meets their specific needs and helps them on their financial journey.”
Robinhood said that starting today, it is introducing its first crypto-betting product, which will be available exclusively to customers in Europe. Robinhood Crypto customers can now stake their Solana (SOL) dispositions directly through the app, allowing them to earn rewards with the flexibility to bet at any time.
Also, starting today, new customers can earn a 10% bonus on their net purchases during their first 30 days on the platform. Bonus will be paid in USDC. This initiative is part of Robinhood’s strategy to attract new users and improve their crypto investment journey.
To better serve its customers in the EU, in the coming weeks Robinhood said the company will begin rolling out versions of the Robinhood Crypto app in local languages, starting with users in Italy, Poland and Lithuania. Once available in these countries, customers will translate their experience into their native language, giving them more confidence and comfort as they research their investments and transact.
Robinhood Crypto has launched a suite of Learn & Earn modules focusing on AVAX, BTC and USDC. These Learn and Earn sections are tailored to help customers understand different cryptocurrencies while earning rewards along the way. These training modules will soon be available in several languages, including Italian, Polish and Lithuanian.
Robinhood Crypto added that it is always trying to improve the in-app experience to make sure it offers features and functionality that customers want. Since launching in December, here’s what the company has seen and heard from customers:
- Bitcoin (BTC), Dogwifhat (WIF), Solana (SOL) and Ethereum (ETH) have the highest total trading volume in Europe since their launch.
- Bitcoin (BTC) remains the most popular cryptocurrency on Robinhood Crypto in Europe.
- Poland, Italy and Lithuania are among the top countries in Europe for Robinhood Crypto app downloads.
- Customers in Europe have said that the Learn & Earn program provides excellent value and that there is significant appetite for educational content that rewards learning.
- About a third of Robinhood Crypto users in Europe told the company that this is the first crypto trading platform.
- Customers in Europe reported that ease of use is one of the main factors they consider when deciding where to trade crypto.