US startup Robinhood (NASDAQ:HOOD) announced that it has signed a new strategic partnership with KLUTCH Sports Group, which will see KLUTCH Sports and its real estate division act as Robinhood’s agency of record for partnerships in the sports and of entertainment.
In addition, Rich Paul, the founder and CEO of KLUTCH Sports, has been named a strategic brand advisor at Robinhood. In this newly created role, Rich Paul will advise and support Robinhood as the company expands its marketing efforts into new verticals in sports, entertainment and media. Paul will work closely with CEO and co-founder Vlad Tenev to identify new partnership opportunities at the intersection of sports and entrepreneurship.
Vlad Tenev, CEO and Co-Founder of Robinhood said,
“We’re huge sports fans at Robinhood and our customers are too. By working with Rich and the team at KLUTCH Sports, we will connect with fans directly through the sports, teams and athletes they know and love.”
Rich Paul (pictured above) added,
“At KLUTCH, we pride ourselves on doing things with intention and creativity. As we continue to grow, expanding our relationship with Robinhood was a natural next step. Their values, commitment to education and dedication to social responsibility mirror our own, and I look forward to helping guide Robinhood as they expand their reach into new markets and spaces.”
Rich Paul founded KLUTCH in 2012, specializing in representing NBA clients. Under Paul’s leadership, the agency has not only emerged as a leader in representation, but has also made a significant impact on the community and culture of sports. In recent years, KLUTCH has diversified its portfolio, expanding its reach to include various major sports and leagues. The organization’s success is underscored by its leading and industry-dominant offerings, demonstrating its commitment to excellence across the board.
Robinhood said today’s news is the latest example of its efforts to expand its reach beyond the traditional technology and finance space. The KLUTCH Sports team has already opened doors with athletes, celebrities and entrepreneurs such as Draymond Green, Trae Young, Tyrese Maxey, Ben Baller and A’ja Wilson, and has connected Robinhood executives with like-minded teams, owners and athletes. throughout the sporting world.
In recent years, tens of millions of first-time investors have entered the markets. The firm said many of them are Robinhood clients who are more racially diverse than clients at existing brokerages. Robinhood’s accessible, low-cost platform, combined with easy-to-digest educational content, is a central reason why millions of new investors of all backgrounds are joining the markets today.
With products from investing, retirement, crypto and digestible investments and financial education, Robinhood said it is there for customers every step of their financial journey.
About Robinhood
Robinhood Markets, Inc. has a mission to democratize finance for everyone. In the US, people can invest with no account minimums through Robinhood Financial LLC, a registered broker-dealer (Member SIPC), buy and sell crypto through Robinhood Crypto, LLC, spend and earn rewards through debit cards with Robinhood Money, LLC and credit cards with Robinhood Credit, Inc., trade US stocks without commissions or foreign exchange fees in the UK through Robinhood UK Ltd, trade cryptocurrencies in select jurisdictions in the European Union through Robinhood Europe, UAB and access easy-to-understand educational content through Robinhood Learn.
About KLUTCH Sports Group
Founded in 2012 by CEO Rich Paul, KLUTCH Sports is a premier agency representing some of the world’s greatest athletes in major professional sports. KLUTCH’s unique 360 approach helps clients at any stage of their careers maximize opportunities in the rapidly changing landscape of entertainment, media and business and provides strategic support in partnerships, branding, communications, social responsibility and more. With proven expertise in sports, entertainment and culture, KLUTCH connects top teams, major leagues and properties with global brands. In 2019, KLUTCH partnered with UTA, and in 2021, KLUTCH was recognized in TIME magazine’s first list of the TIME100 Most Influential Companies.