Online trading and investment specialist Saxo Bank has announced the merger of its Global Sales and Saxo Experience Office (SXO) into a single entity called Group Commercial.
This strategic move is designed to enhance cross-functional collaboration, streamline operations and strengthen customer-centric initiatives. This initiative follows Saxo’s recent milestone of surpassing more than DKK 800 billion in client assets from more than 1.2 million end clients.
Camilla Dahl Hansen, as Chief Saxo Experience Officer, was instrumental in building the current setup focused on delivering best-in-class customer experiences, but has decided to leave and pursue new challenges outside of Saxo. Group Commercial will be led by Chief Commercial Officer Stig Christensen, who currently serves as Chief Sales Officer.
Kim Fournais, Founder and CEO, commented:
“I would like to thank Camilla for her invaluable contribution to Saxo Bank over the past few years. Her efforts have been vital in providing our clients with superior trading and investment experiences. I wish her the best in her future endeavors. I am confident that under Stig Christensen’s leadership, Group Commercial will take our customer experience to new heights as we now serve more customers and partners than ever before in Saxo’s history. Stig’s commitment to customer satisfaction and innovative thinking will be instrumental in achieving our strategic goals.”
Stig Christensen, Chief Commercial Officer, commented:
“Saxo now serves more clients and institutional partners than ever before and we are setting up our organization to serve this growing client base and continue to grow our business as more people want to take control of their money and investments. This alignment will enhance our commercial priorities and create a stronger digital customer experience. By simplifying our structure and empowering decision-making, we are poised to deliver even greater value to our customers.”
FNG readers may recall the recent Reuters report on Saxo inviting investment banks to take a role in selling the company.