SBI Digital Asset Holdings Co., Ltd. (SBI DAH), the digital assets arm of SBI Holdings, and Chiliz, a blockchain provider for sports and entertainment, plan to establish a Joint Venture (JV) in Japan.
The partnership aims to revolutionize the sports fan experience in Japan, as fans will now have access to brands from top football clubs such as Arsenal, AC Milan, Manchester City, Barcelona, Inter Milan and Paris Saint-Germain. .
The Chiliz Group includes Socios.com, the world’s largest Web3 wallet and fan engagement platform with more than two million users, over 70 Fan Tokens released so far for global sports organization partners, and more than 250,000 unique daily engagements.
This strategic partnership marks a milestone in the convergence of blockchain technology and fan communities. Through the JV, fans in Japan will gain unprecedented access to purchase and trade fan tokens of their favorite clubs. These tokens provide unique engagement opportunities for sports fans to participate in fan-focused decisions, access exclusive rewards and connect with other supporters in the global community.
With the establishment of the new JV, Chiliz will integrate the entity into its global operations and network to allow Japanese fans to begin participating in global fan communities, supported by SBI Group, which has a network of over 50 million customers all its services.
In addition to the planned joint venture, SBI DAH is also expected to join as a node operator of the Chiliz chain to play an important role in the governance of the Chiliz Web3 ecosystem. Chiliz Chain is a leading sports and entertainment blockchain protocol where communities can develop Web3-based products, services and experiences for sports fans and entertainment brands.
SBI DAH and Chiliz will work together to make Chiliz Chain the leading blockchain solution for developers and companies in Japan looking to build Web3 products and experiences for sports and entertainment brands.
Fernando Luis Vazquez Cao, CEO of SBI DAH, commented:
“We are excited to announce our partnership with Chiliz as partners who share our perspectives on blockchain technology: at SBI DAH, we prioritize the utility and underlying value that technology brings to communities. Technology helps in the new world and we are happy to bring new experiences to the Japanese audience by working with strong players like Chiliz. The partnership between SBI DAH and Chiliz will bring together the best-in-class capabilities of both traditional finance and Web3, leveraging fintech innovations to transform sports and entertainment experiences for communities.”
Alexandre Dreyfus, CEO of Chiliz, remarked:
“We are proud to partner with SBI Digital Asset Holdings to make Chiliz Chain the leading sports and entertainment blockchain in Japan and expand our Fan Token offering through registered and authorized platforms. Japan has one of the most advanced and exciting developer communities in the world and we are proud to partner with SBI to help provide the Web3 infrastructure and tools for these developers to lead the next generation of experiences for sports entertainment brands. Together with the SBI DAH team, we look forward to creating new experiences for Japanese fans and clubs around the world.”