State Street Global Advisors, the State Street Corporation (NYSE: STT) assets management operation, announced its new brand: State Street Investment Management.
The reconstruction highlights the company’s focus on growth and commitment with its customers and partners and its commitment to innovation of products, to the service of the creation of better results for investors in the world and the people they serve.
“Today it marks a new chapter in our history-one that reflects our values, honors our rich heritage and brings our vision for the future to more intense focus,” said Yie-Hsin Hung, President and Managing Director of State Street Investment Management. “Our new brand highlights our mission to invest in our customers as they invest in markets, providing custom solutions and prioritizing partnerships.”
During the development of the new brand identity, State Street conducted research and requested inflows and feedback from customers, investors and employees around the world. The briefing gives a stronger focus to the “One State Street” approach to the business aimed at enhancing cooperation across the State Street Corporation and expanding offers for the benefit of investors worldwide.
Founded in 1978 and is based in Boston, State Street Investment Management is the fourth largest asset manager in the world, managing about $ 4.67 trillion in assets and serving a range of customers, institutional and individual investors.
“State Street Investment Management is a key partner of investors, offering them unparalleled expertise, unique ideas and innovative and cost -effective solutions,” said John Brocelman, leading marketing for the management of State Street Investment Management. “We are excited to reveal a new brand that communicates with the promise. These changes to our brand reinforce our value proposal, we simplify the way we go to the market and improve our customers’ experience throughout the State Street.”
“For us, the word ‘investment’ is not just about capital markets,” Hung said. “As a business, we invest in our relationships, invest in innovation and invest in the future. We help to ensure better results for our customers and we are pleased to present a new brand that reflects it. “