Moneygram, a global payment network, announced the appointment of Lamia Pardo as head of marketing (CMO), which is in force today, June 16, 2025.
In this role, Pardo will lead world marketing on all channels and markets, with a clear mandate to accelerate sustainable development by escalating customers, increasing the maintenance and enhancement of long -term faith.
Pardo participates in the Leadership Executive Moneygram team, quoting Anthony Soohoo, Managing Director Moneygram.
“At Moneygram, we repeat our business, making the most of the main advantages: the world network, the strong infrastructure and the people who will shape our future,” Soohoo said. “In Lamia, we found a separate marketing leader with a data -based data history, the approach of future thinking and its ability to align the marketing strategy with escalating business implications will be a huge advantage as we accelerate it.
Pardo brings deep know -how to growth marketing, e -commerce and product strategy. Recently, it has led to the development marketing at Heliosx, one of the fastest growing health companies in the United Kingdom, where multiple brands began and helped lead to an eight -fold increase in revenue over three years.
Her appointment marks her return to Fintech. Previously, Pardo was part of the founding team in Pangea’s money transfer, where it served as SVP of Development and Strategy, playing a key role in achieving product adjustment and escalation functions. He also served as CMO at Consentium, a Singapore -based cryptographic wallet, leading marketing through a successful ICO increase of $ 40 million.
“I am excited to be involved in Moneygram at such an exciting moment for the company and millions of people it serves,” Pardo said. “There is a huge opportunity to bring new energy and growth to the brand, while honoring the rich history, the innovative product portfolio and strong relationships with customers around the world.