Visa (NYSE:V) today announced the launch of the Visa Web3 Loyalty Solution.
The new value-added service ushers in the future of customer loyalty and engagement, helping brands meet next-generation customers increasingly where they are – in digital and virtual worlds – through immersive programs such as gamified giveaways, augmented reality scavenger hunts and new ways earn and burn reward points.
“Consumers are looking to engage with brands in new ways, and traditional loyalty programs have not evolved over the past decade. Imagine winning a unique digital collectible, whether you’re buying tickets to a sporting event or participating in an augmented reality scavenger hunt,” said Kathleen Pierce-Gilmore, SVP and Global Head of Issuing Solutions, Visa.
“Our innovative new digital loyalty solution enables brands to reward customers not only for their transactions but also for their active engagement, paving the way for secure, seamless and immersive digital and physical experiences at their fingertips.”
The new Visa solution, powered by SmartMedia Technologies, can offer brands a business platform that bridges Web2 with Web3 innovation that is user-friendly and customizable to create curated experiences and offers for consumers . Using this solution, brands can engage customers by providing a digital wallet where they can apply rewards – such as perks and benefits – to virtual, digital or real-world experiences, across sectors such as travel, sports and more.
“SmartMedia Technologies is excited to partner with Visa in revolutionizing the future of loyalty and loyalty. Our Web3 enterprise platform integrates seamlessly with Visa’s digital payment solutions, delivering unparalleled experiences for brands to connect with consumers,” said Tyler Moebius, CEO of SmartMedia Technologies. “This partnership is not just about enhancing customer rewards. It’s about redefining the value exchange between brands and consumers in a world of mobile payments. We are committed to delivering experiences that are both rewarding and engaging and relevant for today’s evolving consumers.”