FNG interview… The Finalto Group prides itself on its award-winning, white-label brokerage solutions, which continue to set industry standards for innovation and quality of service. FNG sat down with Stanislav Bunimovich, Finalto’s Chief Operating Officer, to explore what makes Finalto’s white label solutions stand out in such an incredibly competitive market.
Finalto’s white label solutions provide a comprehensive set of capabilities for partners, including the ability to set up price streams, margin controls, supply pools, trade routing and risk settings, underscoring the flexibility of the system to offer a wide range of options to support end customers . Partners can review real-time risk against Finalto and their underlying clients, demonstrating the system’s emphasis on risk management. The solutions also feature an online interface for creating new customer accounts and running daily reports, facilitating day-to-day business operations. Finalto white label solutions give you access to a custom front-end trading platform available through Windows desktop, web-based interfaces and mobile apps for both iOS and Android. ensuring partners have the tools they need to trade regardless of their platform of choice.
This interview with Bunimovich is a unique opportunity to gain insight into the distinct advantages of working with Finalto.
FNG: How do Finalto’s current white label solutions stand out in the competitive market? What makes using white label products with Finalto a unique experience?
Stanislav: As our industry peers know, the brokerage and liquidity spaces move incredibly fast. always innovating and moving forward. Building a reputation that has staying power for your customers is a task that requires unwavering dedication, meticulous planning and bold strategic choices. The journey that Finalto has taken in building its award-winning technology stack from the ground up is one that has provided us with a wealth of competitive advantages, invaluable experience and an incredible depth of expertise.
Basically, our liquidity and market making capabilities are very strong. With access to our liquidity systems and connections, brokers are competitively equipped even as the industry pushes itself forward. Our technology infrastructure is designed to create seamless front-end scalability without incurring excessive internal development costs. Our trading platforms are aimed at both institutional and retail clients, featuring powerful financial technology. comprehensive mapping tools, news and sentiment analysis – all seamlessly integrated into a great user experience.
In addition, the extremely high quality of our customer flow analyzes is the result of cooperative and mutually beneficial partnerships in the banking sector. Coupled with our data analytics facilities, they enable us to provide data on par with leading investment banks, enabling us to share valuable and dynamic insights with our clients. We’re not done making great connections and partnerships for our business. We recently announced a strategic partnership with Solace to further enhance our technology capabilities.
All of these work together to really differentiate the white label offering we provide. Our clients inherit the many years of experience and effort we have invested in technology, liquidity and infrastructure. This allows them to focus on their core business while safe in the knowledge that critical aspects such as platforms, technology and liquidity are expertly managed by Finalto in the background.
FNG: How customizable are Finalto’s white label solutions for different customer needs and what are the key flexible features you offer?
Stanislav: Our white-label solutions are API-based, ensuring seamless integration with customers’ existing systems. Designed to be platform agnostic, our system can accommodate multiple trading platforms, offering flexibility at its core. Its fundamentals – trading systems, FIX API connectivity, back-office functions and reporting – are all accessible via APIs, facilitating smooth interactions.
Additionally, our platform is highly customizable to clients’ branding requirements. With quick and easy skinning capabilities, clients can align the look of the platform exactly with their brand aesthetic, including colors and branding elements. Integration with customer systems is seamless, enabling effortless account creation through simple API calls.
Customers who require specific pricing configuration options have access to the creation of multiple pricing, sourcing, and markup profiles tailored to their specific business needs. This flexibility ensures that our solution covers a wide range of customer requirements.
FNG: How easy is it to integrate Finalto white label solutions into existing systems?
Stanislav: Our processes are highly efficient and seamlessly integrated. With full documentation and a team of expert support and technical staff available 24/5, we ensure that any queries or issues are dealt with promptly.
We work closely with our partners, giving them the freedom and flexibility to take control in guiding their business direction. Our role is to provide guidance and support without obstructing our client’s vision. Finalto white-labelling is all about providing a platform that can be easily integrated into a customer’s existing technology, while being flexible enough to align with their business goals.
FNG: What kind of support and training does Finalto offer to customers who implement your white solutions? How does Finalto help with onboarding?
Stanislav: Our support is tailored to the customer’s preferences. Despite our exhaustive documentation, we are more than willing to spend as much time as necessary to delve into every detail, providing thorough training and guidance throughout the journey. It is worth noting that our support is not limited to integration. throughout the customer’s lifetime with Finalto our team remains available to address any issue, communicate new features or assist with platform migration from other providers.
Staying in tune with feedback and suggestions from our customers and partners is of utmost importance to us. It acts as a catalyst for the continuous improvement of our offerings as we recognize the value of continuous learning from our customers. This fosters a culture of curiosity and attention to our customers’ needs and requests, ensuring that we evolve alongside their requirements.
FNG: How does Finalto ensure the safety and regulatory compliance of its white solutions, especially in different geographic markets?
Stanislav: Finalto is a multinational company with a global presence. We provide services in established jurisdictions such as the UK, Australia, Cyprus and Singapore, and adhere to strict regulatory and security standards. We take great pride in our proactive approach to regulatory compliance, reporting, uptime, maintenance and market abuse detection.
Our trading systems are housed in world-class data centers in LD4 (London), NY4 (New York), SG3 (Singapore) and with a presence in TY3 (Tokyo), ensuring top security for trading, data, pricing and access. These facilities are not only supervised by their respective teams, but are also meticulously maintained by our experts, ensuring the highest standards of safety as per industry requirements.
FNG: What are the upcoming innovations or developments we can expect in Finalto’s white solutions?
Stanislav: Our latest development involves improving our system with state-of-the-art architecture, integrating components directly into the hardware rather than relying solely on software. This advancement enables our partners to maintain a competitive edge by offering a more comprehensive pricing stack, quickly adapting to customer behavior and detecting abusive patterns in near real-time.
We view this investment as strategic and are already seeing the initial benefits of our engineers’ hard work. It positions us to offer white label solutions not only for trading technology but also for analytical capabilities, including customer flow analysis, abuse detection and seamless risk management from any global location.
FNG: How does Finalto stay dynamic and flexible with its solutions?
Stanislav: Customers are looking for complexity combined with simplicity, operational and cost efficiency along with robustness and consistent uptime. They want a unified platform and account that includes all instruments—DMA, Futures, Options, FX and Indices. Customers expect access to excellent and attentive support while maintaining the independence to operate as they wish. They have invested significant effort in building their businesses and should not compromise because of the limitations imposed by the White Label solution provider.
With over a decade of mutually beneficial partnerships and customers who have evolved with us, we maintain our curiosity and commitment to innovation. By constantly developing new products and exploring opportunities in emerging markets, we strive to ensure that our solutions evolve to meet the dynamic needs of our customers, fostering their continued growth and success.
If you want to know more about how Finalto can benefit your business, you can contact us HERE.